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Why every brand needs to become a platform
Posted By
a Luxury Daily columnist
On
April 14, 2016 @ 2:00 am
In Columns,Featured,Opinion |
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Kurt Bilafer is global vice president of sales and success at WePay
By
Kurt Bilafer
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","iv":"b3985d4ee95b0c4265688f7c207ba5dc","s":"31a39e114c3565b8"}