Why every brand needs to become a platform
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"07be2b4bca8350bdc0e41b16333e505c","s":"d749d88b363517a4"}
Kurt Bilafer is global vice president of sales and success at WePay