Why every brand needs to become a platform
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"a9d6b2e76fd99dc0566330e62d863c1e","s":"0f1f8e9bfb642e34"}
Kurt Bilafer is global vice president of sales and success at WePay