Why every brand needs to become a platform
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"15913c21e953cb707995c0089f1d3a63","s":"7eef125c95048897"}
Kurt Bilafer is global vice president of sales and success at WePay