Why every brand needs to become a platform
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"3e5759a2dba7c8f8fca246c9db561ae0","s":"e5f7ae3d52820413"}
Kurt Bilafer is global vice president of sales and success at WePay