Why every brand needs to become a platform
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"087b2735be5effa2eb5764561015b13d","s":"e36b75972f305269"}
Kurt Bilafer is global vice president of sales and success at WePay