Why every brand needs to become a platform
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"16fcd4320b7418bf065ca66268354bf1","s":"ae82dcc3a7f866c2"}
Kurt Bilafer is global vice president of sales and success at WePay