Why every brand needs to become a platform
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"7345420025dbdbb40fc1a495499d1988","s":"07d5731d15795f47"}
Kurt Bilafer is global vice president of sales and success at WePay