Why every brand needs to become a platform
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"ec0c7333173d885ad6e14bd700dc2d6d","s":"664a9e2529317126"}
Kurt Bilafer is global vice president of sales and success at WePay