Why every brand needs to become a platform
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"4f6827ddf50d9ac7ed24d7f407c8c380","s":"041dcc0d49eb3b2f"}
Kurt Bilafer is global vice president of sales and success at WePay