Why every brand needs to become a platform
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"ef0399b1bcce4fb184048907a8649c22","s":"11e10b4e7715b6de"}
Kurt Bilafer is global vice president of sales and success at WePay