Why every brand needs to become a platform
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"8d44f02dbe0fc994cb442d015af9a90a","s":"98e8285deabb4359"}
Kurt Bilafer is global vice president of sales and success at WePay