Why every brand needs to become a platform
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"4a4b72d60eb7d67800b14e905100ae04","s":"2b9ac4e6c8238493"}
Kurt Bilafer is global vice president of sales and success at WePay