FOMO is not just a funny acronym - it is the most common consumer trait in Gen-Zers, one that luxury businesses must harness to stay relevant over the next decade. Image credit: Shutterstock
Why FOMO is shaping the luxury market now more than ever
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No 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","iv":"2084c25e6bc9a3665b656df9c8e46f36","s":"a9e3295ac43e4c9d"}