FOMO is not just a funny acronym - it is the most common consumer trait in Gen-Zers, one that luxury businesses must harness to stay relevant over the next decade. Image credit: Shutterstock
Why FOMO is shaping the luxury market now more than ever
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
FOMO is not just a funny acronym - it is the most common consumer trait in Gen-Zers, one that luxury businesses must harness to stay relevant over the next decade. Image credit: Shutterstock
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","iv":"092fd5364c3d4b079d894d6998068ce5","s":"34a813508341066e"}