FOMO is not just a funny acronym - it is the most common consumer trait in Gen-Zers, one that luxury businesses must harness to stay relevant over the next decade. Image credit: Shutterstock
Why FOMO is shaping the luxury market now more than ever
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
FOMO is not just a funny acronym - it is the most common consumer trait in Gen-Zers, one that luxury businesses must harness to stay relevant over the next decade. Image credit: Shutterstock
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","iv":"907c7cab46bcfdd863bb677db4495a8d","s":"387d21bc8521a987"}