FOMO is not just a funny acronym - it is the most common consumer trait in Gen-Zers, one that luxury businesses must harness to stay relevant over the next decade. Image credit: Shutterstock
Why FOMO is shaping the luxury market now more than ever
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
FOMO is not just a funny acronym - it is the most common consumer trait in Gen-Zers, one that luxury businesses must harness to stay relevant over the next decade. Image credit: Shutterstock
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","iv":"e76e1fa5c56795a3fbed83c63e674955","s":"b39851f83fbd4c01"}