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Why FOMO is shaping the luxury market now more than ever

Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
FOMO is not just a funny acronym - it is the most common consumer trait in Gen-Zers, one that luxury businesses must harness to stay relevant over the next decade. Image credit: Shutterstock FOMO is not just a funny acronym - it is the most common consumer trait in Gen-Zers, one that luxury businesses must harness to stay relevant over the next decade. Image credit: Shutterstock

 

By Daniel Langer