FOMO is not just a funny acronym - it is the most common consumer trait in Gen-Zers, one that luxury businesses must harness to stay relevant over the next decade. Image credit: Shutterstock
Why FOMO is shaping the luxury market now more than ever
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No 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