FOMO is not just a funny acronym - it is the most common consumer trait in Gen-Zers, one that luxury businesses must harness to stay relevant over the next decade. Image credit: Shutterstock
Why FOMO is shaping the luxury market now more than ever
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No 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","iv":"2284fc06f5dc6ce9b82b911ddb24bc0c","s":"5d59009244ccbb96"}