FOMO is not just a funny acronym - it is the most common consumer trait in Gen-Zers, one that luxury businesses must harness to stay relevant over the next decade. Image credit: Shutterstock Why FOMO is shaping the luxury market now more than ever
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
FOMO is not just a funny acronym - it is the most common consumer trait in Gen-Zers, one that luxury businesses must harness to stay relevant over the next decade. Image credit: Shutterstock 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","iv":"9e6087c8db6c3be9c0f163c5a9f69cb0","s":"d06165fdb6f18326"}