FOMO is not just a funny acronym - it is the most common consumer trait in Gen-Zers, one that luxury businesses must harness to stay relevant over the next decade. Image credit: Shutterstock
Why FOMO is shaping the luxury market now more than ever
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No 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","iv":"9d6224c607c01aff253468f84c35ea9e","s":"e78e967bb61a1f54"}