Tom Desaulniers is cofounder and president of Go2mobi
Why in-app advertising is a must for marketers
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"31f505156abc718d794a9d1ec2bbdb26","s":"c65c05b814a37d7c"}