Why in-app advertising is a must for marketers
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"4461d64d46d1cb4cf9bde94aebc87c1a","s":"9e3beacc8f540ccf"}
Tom Desaulniers is cofounder and president of Go2mobi