Why in-app advertising is a must for marketers
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"cd96c598c617524e6f68e0efdc7c773f","s":"8d73d780311fdc32"}
Tom Desaulniers is cofounder and president of Go2mobi