Why in-app advertising is a must for marketers
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"6dcc70104a9a003f401045ee1f792be1","s":"dd41f526e5cd890e"}
Tom Desaulniers is cofounder and president of Go2mobi