Why in-app advertising is a must for marketers
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"0644220836eeb019b9ac11f2a2ddea6d","s":"dcc2867bd3bbeb6b"}
Tom Desaulniers is cofounder and president of Go2mobi