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Why “invisible luxury” is China’s latest trend

Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No Comments
Young Chinese consumers have been demanding brands step up their efforts surrounding mindfulness, health, and discretion, but COVID-19 has accelerated this process. Image credit: Shutterstock Young Chinese consumers have been demanding brands step up their efforts surrounding mindfulness, health, and discretion, but COVID-19 has accelerated this process. Image credit: Shutterstock

 

By Adina-Laura Achim