Why is SMS not playing a bigger role in brands’ marketing efforts?
Posted By Chantal Tode On In Featured,Industry sectors,Marketing,Mobile,News | No Comments{"ct":"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","iv":"c34e8a53b68a059aac905cd022a64e89","s":"f1eee9af735352c2"}