Why is SMS not playing a bigger role in brands’ marketing efforts?
Posted ByChantal TodeOn In Featured,Industry sectors,Marketing,Mobile,News | No Comments{"ct":"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","iv":"e128297bc3ef529068d12fc5c9a94912","s":"a3e15f963588fc2c"}