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Unified customer experience integral for brand marketing: Forrester

Posted ByRachel LambOn In Apparel and accessories,Automotive,Consumer electronics,Featured,Industry sectors,Jewelry,Multichannel,News,Retail,Travel and hospitality | No Comments

 

By Rachel Lamb

NEW YORK – Since consumers look at advertising as a connective process rather than device-by-device, brands need to start unifying the customer experience against all channels, according to a speaker at the 2012 Forrester Customer Experience Forum.