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Why Kanye West’s self-destruction should scare luxury brands

Posted By a Luxury Daily columnist On In Apparel and accessories,Featured,Industry sectors,Marketing | No Comments
When we see the events around Kayne West, it becomes clear that Gen Z is already the most influential customer group for any luxury brand. Image credit: Shutterstock When we see the events around Kayne West, it becomes clear that Gen Z is already the most influential customer group for any luxury brand. Image credit: Shutterstock

 

By Daniel Langer