When we see the events around Kayne West, it becomes clear that Gen Z is already the most influential customer group for any luxury brand. Image credit: Shutterstock
Why Kanye West’s self-destruction should scare luxury brands
Posted By a Luxury Daily columnist On In Apparel and accessories,Featured,Industry sectors,Marketing | No Comments{"ct":"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","iv":"4078087c1d888c8b2542b509fa8e9de2","s":"328a587aba4961de"}