When we see the events around Kayne West, it becomes clear that Gen Z is already the most influential customer group for any luxury brand. Image credit: Shutterstock
Why Kanye West’s self-destruction should scare luxury brands
Posted Bya Luxury Daily columnistOn In Apparel and accessories,Featured,Industry sectors,Marketing | No 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","iv":"8b2c7c0a67c0835f6458a5b85e84b9ba","s":"3e47267573cc98ca"}