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Why luxury brand hate matters

Dolce&Gabbana's China social media video campaign mocked a Chinese woman for not knowing how to use chopsticks to eat pizzas. Image credit: Dolce&Gabbana Dolce & Gabbana's China social media video campaign mocked a Chinese woman for not knowing how to use chopsticks to eat pizzas. Image credit: Dolce & Gabbana

 

By Glyn Atwal