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Why luxury brands are desperate for digital desire

Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
A luxury brand must create desire through their brand story, products, and artistry. But if a brand cannot inspire digitally, customers won't consider it. Image credit: Prada, Shutterstock A luxury brand must create desire through their brand story, products, and artistry. But if a brand cannot inspire digitally, customers won't consider it. Image credit: Prada, Shutterstock

 

By Daniel Langer