Why luxury brands look to affinity marketing
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"0bc3d19b5105ac8865f62beaf9f2c5d5","s":"244c80c8b9dd8132"}
Rowan Kelshaw is managing director of The Luxury Network LA