Why luxury brands look to affinity marketing
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"DR9Q\/Y1OnIahn63WDIHjY7zxo9K4DlD6RKihE0aDyzQTb8w5NQgFPo43npviJnTL+jDDRxeOdjr\/jHiyHTI3wo+azWw\/qLBqRCD7lY73jRLCvSuUA\/Vqj6pvVcpfueQy\/N8NJ19be4rXK9H4kf3E1ke8u34HFjeLmnw\/UUnad4PD6BCnmjoP1dZEvIseQHYPIBzH9zZl33NsqHZt\/HWDRJ8NKcpnmPlYeaKOiiD7Q2mMNXWodKYCzsGlX\/URLY8FngbvxDABHfFUsJbLQ5muf3DpqfoqWm+j4bCb0IHc2wkB0bG0yrDZIJmUz9viddh2GtLeOuMqeH0YoIX9\/w+cEykoQrXgvws42cluAZKkB7z6w814UA4avRP5dG0eB8wvCF\/XO3Kl\/JuCFdQ1jbuGvhVKW6NqoluTz68wCOwG9mlP1Gml\/fmNrYmQ8S5+1n+UC12GZpr289wYHMdwosUr3ZoRRHZr4zt92OFGzH7z8EDeuf646GGXxgvt7NubUp36KSdxGbWMzvk0EcU2LGg1SyZyFHpAAk1fVgXzBUKfz5fv07RTSt5XwC1PYz4o9CvxczlqqY0z9Bu8456HN\/lHj4flYYp5Je+u6g5RWJXvaoHCrZLFks5fJedzdq6BdoS2lM+sjAnXycO0iIepVeRSXK1+b6Z0tz0+RrmnAVyNggpf7laKnDOTz8\/TyMjhEliVe7BS2BR0K5ybB7DD5awioGUO1nmyQeAnAyMnSjG5eUJXGDE1ormFJZxSYLHC0dOJDtAvirnbkJ7fFTG7B0BuorHbLr+BTqJRjrgRFJu1VmYK1SYD50TbU8l72IXncO2X7aIb4XmYDxHkzPS+HzjH6bwZ1\/NNxTRhnH1lIKOJw4RIa3O3ruqqkGpiz9ru1CnzcST2spQLetUQ3GNLc7DqjvsWXjN2BV+ufQGwhbIBDbBE8M+qC41G8t28uu3XyBLPa732JNGaQZHXWUzkvWZ1JY5zquBjCFBqlH4rXgg8NmdpOdE5\/mCtJM\/8YTd5Ev1Z2NUITxdkpStkZxaRjTw0sWtEP9dJs5DsVB+4wReImleU\/k5SohBAIrB5nu1lKFaX0Ep1w53TrMGhjNcjIaLboIrgyUpjTGi7dVOrtfQMdUM87j6jFhBiwOpvpSJ28+rRaRNBFVpRXarsFuj5PUivrT4Q8eFX8LkSnZuEtzYe06F2E6eclLChm6FzR0gV6Bh5zIgLKZ7zM\/fTyb+WMk+3R0uYWQXnMgHoNRzjmYOVrrWwRzIt3XajLrRZTuXeNrJklRkRrQxNytTt4sAJyuaMkWC46N02CRZ\/gcgNIjsli3\/Xg5lgsGm1ZLgtrUYf0lcwLF8bD2zV4qZ9ch8runAtI2TxtQG7+CKfszMCq3PgzSq5Z7qRZUPuMLlxSpCyqgeYWwBT8SCvrBue87F+9X5JAtcV1VZroxpjDrCphJYgD0WZ6pz0CF3bze1BwMcxAP2eSuUCQyd7lFI7gBNsUZuh91u6AMrur+2kmDRgY3uT+W6PHxejcRB+4ZPcYc0rNAFpFALG6Lex8lcKw+1zQzR2J\/601WCFr1QcH9kQwKx3h9MWnSuTeyx2x9YSQ25AiZ5TkR+lQwpaYMX9D87gHMmOigXC\/Mo3c3pxEPjw4tLyNSrYhEcGXAeHlS66NXLH4XASgvfTB7eFjfNu14gE4Ut3n37joDksNl1emxlL4IBFpGqA76lT4iYXAVSnAktR21hPc\/DaEilYgpYKu8G3atpc3DAGs02x1rzHvHjoniNUTyP08aoFZjiVTCBsm1ownTODKTTTapGSU+xNc\/wRp8muWc1cDcR7MNs9ijmaRM+TmH9UEzR17Hw41g\/oCIbn8qCh2YNVG7peoacTqExCPu8al6XWQ8ZygK3zaftRoOhIYk9NH9nLGKfySN+74OozCSh9kIn3rDx7CX5iZRPeHGmf3ru9jUYvVQdn4kzIoIsUZOtTN7HpJFSiXijGile4eQ8zoWweFa78IXewRh93U\/NnNvXOu9duGwSite0pO\/Hvua0ZpOm7EZtmU2tuejIaSuawAP2jLK9Qtl9w0ANJ+OyySVfhbbLGqcsnYWIlCsYBYgZ5jWVyL27qJzEDANTFCEbv5LNcDOiuRQcZZbiTqzAE7Nc0QdgPLpcPPHwTp2oOddell\/oIpIAXm1He7i68s67lgb5bu265\/GT9X7wgg0zG77VpWXtZ35rnsawHSkZXIF2eQyNoLguU3CrlF7dkRjY4e+cXw08iha4IQnme49Djbb+SiFffe1Xv3vTaA0trjy0p1xt6m+y9tXUmu82RYJ1CWCMfXjfGhXnU5+Q\/n1X\/s1lshikz59k2Tlgt2h4Hgw+N5YVePcvU44v03mHSWkJz\/wFATvK28oVWRIkXRChxJcPz8BYJ0JElRPWJfLhjXTtw8gC4FgRwJkP4XGpXuDipu7TDKWK19pjv3TVDwM49l9FUkJb8N0H2Qwgj3be7RvR0ybh9OWfWPhRF6AD6tA37dt8U1yIvGf7a0xbB53MP9FxZJh\/o\/bjXiUdeeg8858ib36VExNiw25+BZpRD0jZaPvIAnglmz6V042XW3iE5R7AIfd37sDts64kpTWEP9Fefrd7PE9R0BhaS\/zBn3WSmHfXRmmMfUBWckkyZRYFnJSPjC3vGVJp8tyqHj0iPNp3lfQliT6veVDQRuJvXR4RFbDJSN7qFzHCy81f2+YjBzaYw8zQCnYvLV5BJ\/5PH3bhvXc1AD5rtFyLiFqhRD4SpMF1wqNHtztgp2+dO5Vp9Qezi9KJlv+KM9lQFUJOZITS2l1TA82bUxWdGFhEDVhewEjfAsPAs0SVp845ldUk89iLNdJMp8odAhyw0cO2rzNcsVpejSEEzvGi3P5Zlw0RIN7IU5NZZSsrSOgxfUqOQ6I02DM88bDkVksKTUvcBX7Tv7wNr0gSoC6zE38dV9Z5o6AXaetQvGv1w\/nKOB7KB+4iVE7M0rOo7MaeBmweZKY8gAZbe1hHohbuIZ2jI737WmZbCj1FPUHA+h+6gqzb8y6JxauoQrSqoNsVbxtvuJTFjOBO+Tekx6YuUD482jK83qvLIb+qxBjC4L+JnH2JS8n49VH3m7SaHOgtlr\/ULO9xzPEx9fsAT+LC9fcVXg7S7DgJ9Nfm\/829aWM0qXMzPT8kpZtuGFt7tBZKsA49rRdnDhf4omGeOXoU6huZ2mfNyRyvzngH4w2elhwPKsu6unYGEysYa\/3Dqvbx8O+ja0XJ7K\/ilDp0JieQiNw+dkHPLZHdawbh1SD4I2xtF7IDomvfo5vOnE3kPss4fxcAnSw8BEt9ndXemQUb3BAI\/1phz8OXOHOsnb9Odj992fUEzrMtDR4iQxDhUI9ypiw5nRn+i4F0qZM\/\/U3SOnI2zsi5p9YCg7XyaR\/nr3wb9cTtZev+4OoVQCsGknIt\/Yaf0rN\/W18GoxFR5R6F7s3Ot1oZJ6xhWTB\/u2Ixvl7SodNXI42YC6sSaHhyRit1ugiurhX+KOnhjDVgDUjuqECfNs+eTv\/6m6bCSdEn0B9+Sd7PlFOTesOvy1fhhdnYz2fs6zs7wef4V1QU3umrb6BZfSuAaadbIio6AFKiM7UqS2H6FnDaPyD4Ibsac+LDoYudWmA6YY0ebtjSCgc56o8SdK25UNJahjKiUnRWiTNZgAjLRkv000bByVmJvLo1VWFmdoTliec2\/bbZyfA1pEK90UfJgnSEtin83rPMUdiwvHdldsymAq2C4G3AZMKRGmZeR6ZwI0USAg0NEp3lPrXr7cZtCWS\/1Y8T7Z2Ost2CWKkynLmq1HaeMBrqDwq65sfFSZ9f8zSZjoE2T20xVpvBkjJg0lQ\/BoaJESu7Jilt9eEWo9DumBeGyGW4X8i4PHXpRhh9hoocPcQFMOxBSnub5BtPorZrqVFX9JRYb1feKCGnrGvKVplYHRFEx5le5nqogAW18dnk3KVrL+csh9ivVj22zmX96X53mwstzXI9isX9xZb0tb8uIzokOId03iI9HgboI6uXV0g2DKQIZWQHzTZ3fZrPqXsNTTB0\/elT7\/+Ce2JieC8XQXTbvMmUGwodkuQ\/D5NIbusmdDOmC+wV4BWOUHI4fmhGNRz+y5XRvugxuT9JM\/INDLTntJKBcEr6jertGUWv2fwySoKN+yK8j4qAG\/c6zU6jGYsuPZp9WLYVpcuQHFPeIaK1Fs3XKTI0i1l4k1WV5ox3sIme5feCUph9WZ9V1WWB46aTPXiDRJEHX8z1Ydar8VxitD0YeZcu0uiPMwzpyJL36YTzYdvQw4FV6OOa1X8LVUP2VBf+3UFv86loZrv+fdTHmFhb\/hnWe1k8tKAt8X1cwM1Nwmayw4h3TMLUgPJ9zR7FIllWvo\/GU9fJ6y7A6WpHG\/B\/YDrWTOjwxrKXupIGB1F5UwtOMbKPc6cB5oxN4Pnce+SgxnKZ4DNeg7tzRXVQH5aOZaAp51pdEcP1os2Nb76\/fa+D1v2ybGQHkGG+s8iSiNHpcS1Y2gojbKpuEgaQ9WcssphvNsC5OQhBZMcxP42+yXBpxYq04D0Y7IOAh3kFVUmXNQbu06K9wBWYX3+VxzmmjkvJSkQrZOd13cjWw0Nm86n1Q4i3Z0gpmB1G83Ur0bNHyG4PhQid35QfiWybsSGTSEK\/3bCSFCKn\/x2iNWCqMxfuGyttPQoBHJUCXCIRe78GqzKe65V7b2Ml2hZ8kBVJN1s+AqZFxD5E92wukkKdl4IN4ljsPJDpamaUh8JyzzA+YowwMpw==","iv":"f009dddd9a04a025f19d019f576d705e","s":"0edbd2aec386fa30"}
Rowan Kelshaw is managing director of The Luxury Network LA