Rowan Kelshaw is managing director of The Luxury Network LA
Why luxury brands look to affinity marketing
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"uoOVTpgQghzG4t+L0kRzM+KUM80oqPjOeRKIJa2RCCGMrMNBZGRMpgk9NIKiTD\/\/8YGe+YBcqhLi+57bzuX0N18o4n\/5yYvDMCF\/Nd3rtLhYjXgdnCEjYObOw+tcEvTwsjAVBKNJ3Ow1ZpMyocRSVNk8XBgm1vIc+MCNDFwsxom8PI\/fYljN1Y\/DSrYswoKfzZ+xy8L93tASJNRSeM2x7t44ASu9Gn0Y+p0SBqZLMHkbDNsz6i0PRtNYwyZZqupRM7lb4Qhk9CQ8vPLLDuxLp9T8Ua3ygMCWS1BzZluEJrC4KgZvjQZHkKqtkDAvpyk4rIfp2dK7HdQtDbFPr0HlS\/wL4eTxS7Z0gcYVs1BebCVNtJ0focTPXMEk6mBSJJwizksJEukzvEvAIOEN09N56iAttgXE1xYq\/9wX\/j9u2OQZ96htmq9NHc3vBlbGgwnkrSa3ElwiEZn33OJRYPlyS1uwChRCRDlnQGR1OogKdoZ2yUoDEDGnqfVmnfpzAA8yUwoPv+58\/QB5t8yqJIxTcXHg5vl68JZ9eQR\/mutnRoXCv0b9AjfppNU4T80Y0h763SmP4rgt5wAlw\/s0N+bs2OmRwI0cxuKi2vWysoewACwYO\/U5BUhCSJfJwItR+zde2lKVaIPsLl+uqYPUp9V0p6LYeuBeQ+P3nd2s2ZUaLR51ppBBV3zebcf5taK9AdKkr7xL96P73b27dWeJNUMAVxNMVwIc\/rn0dB4GPDsUmRPH2Q2a7e1Rvsp7k3tBWSK0duW9fxYqlev5e2iJwd\/iRzFaP4\/xYRzzeaizgKBmWTcKAG+4+Qh8cPkPjHQge6CswfLKcAOn7fy5+b8xRem5SUPc3oFJajQypZ\/F1KFXstemaCQacOf2TrnOy4X0cuxMJEF6myjsLEaQ5+VGQXdF9G\/9uSWUx6pi1yxfJUGA5WoEphWvqLjwdKA85r\/8nAxL9MdtCmkKQqvGlR9rQE+zbcQWuyzGT51vvByVV9WuO6RLabffmqQh0Ahis6kSArzr5iSMRCiOt\/AMCso5L14INl92a3KmDVoDt9mt2l1SoFSAETFK7Bh3CVcGxEzcpU5cNdoWIahGsY\/UJPeKKwvfYxo9PqUO\/SlX1s9IFFyP\/pSWHyzWGftSN+L\/3LdAZcSTP8Y+qiqBBht9nATfFQ\/m5YVwe7DmTU7Ek+DSVu1D\/32iT8JLbp\/npUQ+vW+aXYlez85l8T2AkAHmolWDSFFGw8xJ2+Ib+c+B0uEq+5LQ4jdBphCDGhNE7gxYtnR9bAZg3R2AY1fCnNJj8pge9dTts320XY2XFw0GhTfr3OL0r3IZJEZ8DwklP2gbQDMzE38ABfOTZL9POT3mz7dAJaS9Z967I7kx4+FznDfsLGEKX7w6Rroror9uWs25Td3tXlgWOmOmFtTQeJjYF8LsVTS3su0m1zsxIrgA3Qa4zkfCouGKIbwTqKYR4L0v7PpMQ\/TTc9\/R5H9XucW4BzPqiZazHdVsHsy6\/b5dXD20gSxO\/O67QAhtUKGkwlCZoJRjJ3Q1\/0khYCa9wlKWuUuiZ5\/fMhCIOlAjT0iBNhnxK9lWlM526wJQX5D5T9XPM\/SyjM4ei8BWn+CnL0yYwaDvPJJkox7LwUZyzb2IDzY0\/zK\/RN1SoRvyz9wwIDaoDkznYvm4L+k1Kjt0LBpRsrs7kqha7reCs86iRQjixHrsiDzWFMbxjkWxwNdVm\/xqvF5tXcL\/8S7DlMLoJ1zb\/lNin8FV+QDzCN+X89v2q69d3ImUlZosRCl3pSm5OWzKrPSjmoQzT\/\/IhrgxA0cn0\/Oieownok3ScGe4885rPE6ZCV\/qaeeSeVsg66fZGjuO4qi9ZJ9z4Ym2buwq1Uh0aCCQRhcNJhkZxcjbYAinWQImCh0CknyPr7Tkw8opTy+Q6sIRQ54WqBJZ1awQQ8DlO4wPN2e93a2eEnGOwiTrLEiBA1RAZGHv+hPvAnOjmtImPd0qd5lCZ62bIfJLqlo6EUzpi6zKCOPFk43UuhV+0nNa\/j9EABhOppiKpZDhtcIS43RINdO76JZb9WtJLhurfhop+2agHqGYCI+EWhtnZNT1Ya1f5zD8Ug9RF9x0Q4e6TkQu\/zZ6xtd6C\/+0Ppis+zmCBLEpoDRzGgwM54WqGefFwv5Nhn9Ielk7ievjUpiqwNprybk6OoQr3g1gTMvyqX9s5mxPjsQg3cyh4uyCdz8HqwCN9VO20Fzrgy9Nc+9mzxNKpA3TovMW69iVep8qJQDNY0sqqwIxG9t9b5Y59qz9FJPoAR6s+cK573h\/E1qSzwt5FPkt4szk+h7uXfCwwxxfqlSwqKnmEQva9yxphvKQhK2tyW2NhAuFi40SbYc0I6npHpIGwxVP+\/tmYjfTfYCxg7YrAKfYVHwZhyrXq7mXqtctffcDyb9DcKXMlCx1IqNply2yENBBHzQitwn4lruNonaFDkzehFGcqW6x+u\/gJfr0tPZfjb5kCjncKr70\/3q\/vdFJH8UbNHJDTu0upbW9Bzzg4MXlJIUcjFl2bT7pbkkwx2WcQ3mVs2LvKnYECqvWbU8x0xgLbJJi\/iXZNi9i5ESrlMRD2GbyHC0LkAla4qMWSrdzqXCJKOac+\/W5JYqISa54\/b6jYh63nwPLhphY33+CjC228X5bytZaa3XRMTWPeEe11QgVKSeyBZLsUNWHL9a5zQccVNyUEUZT\/LYDb+nDnwh2IPrvkDoPDArtVdMeDXl1ESptjCR+D4wTZBn0rpsSdQuap\/sHDsuW0NPQv+LqITpfUl\/pXEmqUqKSrISIPSTGOG2aNolFwe4F10HdgkEYUApOfpYf533+YXa2Dr\/EDPXw5yXZS4W\/eFGPCjoDjKEweEtumAg2zRvR2wCF52XsJOh4RwdY+ngXOQv+JO7LSinGZ0JttobYlb51aHVvCCXS8TywJ7YePFfvRTGszQkC0dQovydxn04qBDbOA0+dNLz+vSqH7vxAnG+7K9VRHy9hZKGwFJGoFR1\/LepKw1GCRR9DBeX2g0ANl7piMNIJtSQrCWQinAl9JuEoH47uSlvrLAza1p80HsH1UhSTs9xE7a4UnqQVI831cbDPpalg7rtIZjjvEcMGGjZQA6nBCKq9JvCpvgUH8FuwYpLcFJiCOcMqYw6IAIXRpejSmjeC39K10KZurMb0KXCDdDpHUmgawgWWzLquyuS+468491pmIsGEeZeiwTbZns8O7glknfAtF4BKwCDH1KbXae2sTrQBgnpA+WdqUHuX+WWN0lgeSsGAaWi5l4+hF6Kr2T591UZeQwzX4WABXN1aXh7lHM3vhGAqMHYjlZFY96HBy4agS9I8grSftz5Yq9BhjrceMYwl8V8TDiL31KNBrWFGPNyTTi6w1iH6qDgwbEUgxiZsDZhInur0rXQGcTYzqggaBGOWKypxAawsSFfUoqL9xbONRWv79jP\/xr1aAhkSI\/LgbMvz2BJuKzQbjU+8C8pdP1VqTnI3bVQAdmB8h8K9F68VeNGb+0PZFUZPzfBrBoiIaqqmI8NyAMccMxulRcUpF1O8rRdLKgjaasvd+pg3bRerydprPdhUQZxiHZp28ReTMDU9R+ZhNrO+WmpEdF5KX4iQWUlWOJsH0kS4isOGVvn+Su1LI2LzLGP7+DQEdSht9HR+VSqFii\/VN8l+L7Qr+df+ETGNBEr\/UBCwHTh+1HhuQN\/QnqgsXX2755lmACVk0nzP+PWK2FSKuOXYkdE54GNJOeGGY3qO8qoxc2ndMdn8XCcF0v0GorS2uRuSXAGtBKKbP0M4ZQzgQKGDDfQ7EnzFOl5ISnnWGHFKodaeik8S9QqsclG\/0ofQLwCZ3kyMNbsrF3gS2azMeuyunkhp\/zEo5pm2KqK91VHkgAbOFW9FPUjh8OkiGP5O5oLaaZ2MjPVn1OFIIOv+bQ3D90B6Vj3\/cEB6\/W0OCZmprWlqAYms5AQluH\/oU4qSk6Fb2Ulcwk1h3y5mTng9g5Q3uoRMuTNPXyVfktN4U4b688d1Ck2N9PWX\/pXQeIU\/m+LtscwOqnvHJHjU9O6esgtD8Uc18c30fIQ8ScurR1vrwGybsE0xRKectYmoblVwpLIXCi\/LRb\/seI4wbeJvH2mxEjJPRbH0x+U5XFfe12Q1DTdjJPS2tzmerrosvgEZAp\/jW8QLxy+ipvVOwz++b0FdehHarumh2zYoeq6w8btzDQQ+SbNvsruW+bG0ZBnBQFanCVotsfQNpm7z4Rx\/927lpYXoCAMTncGMj1QoBWAf7wNWRxXtM4QVnsE1XKtjaxVYfIy2hH\/Jr59Pn2W4QvTSuN4xprC8uien2D5eE7HrkedI36W6LjSfV8+RkdU5H86Oj6aaAO1l5ZHxkW5i\/D9Ys4hC1ysJIlsseLfSB4wAv6\/3rG9HaRB0zEaKQx9QMSvgkoevAzmTLJlWdymRn2dLV8xgbMYZDBs6zXnnJlWZ7nUJwOOnfHfxx7eiVJ3v2NinEKrNJlWjvvyxlBZ+Zu4D38o3ZxjangEyQo+5qqwV0rXHX8RS25laL1gbHpD436uaxU3ae4Tvg5BLn1wjuQ3NbQmQ\/MPa5N9\/d6l\/NwC30IeCuFzGsc2p6ahXuzq21cpJXlWUgXcbYHGfVsypI6YM7FQw7oVDBsYLBWSrmIZ+aqGxFG9leHDK5TH8nOwUCAOgTOvkyzNZe09JpOycukskyhZHnYgpAplu6bOOtmjNWNu6mIaurAOTkdpC0GGqFdAmGNka8elmTfSF2PTrclh64xbmyg==","iv":"fff5801f86b0881886a7b646034a9c6c","s":"c92de03f690b69aa"}