Why luxury brands look to affinity marketing
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"a9a64dcd4c3cbd0166d2d127cb92fb0b","s":"5e1ec54ea3673066"}