Why luxury brands look to affinity marketing
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"968facfa68523fb73d73ac74693b5c48","s":"7a90a50fc9aa2548"}
Rowan Kelshaw is managing director of The Luxury Network LA