Why luxury brands look to affinity marketing
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"b434830302474f254cbdba72906a27ca","s":"57221b98fc3e09db"}
Rowan Kelshaw is managing director of The Luxury Network LA