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Why luxury brands must be innovative

Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
One critical driver of extreme luxury value is the desire to be inspired. So if brands become predictable and stop surprising, customers move on. Image credit: Louis Vuitton One critical driver of extreme luxury value is the desire to be inspired. So if brands become predictable and stop surprising, customers move on. Image credit: Louis Vuitton

 

By Daniel Langer