Online luxury sales are forecasted to reach $91 billion by 2025, and almost 20 percent of all those personal luxury sales will take place in the digital realm. Image credit: Shutterstock
Why luxury brands must embrace digital outlets ASAP
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Internet,Mobile,News,Retail | No 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Xi7bA7WBRYzisath1oDWvKds8\/FSllCi+0jdLtMe7EPI4jWtgxnIaZH+M7miD0Bp50TqSZfT\/s3Id+Bmh12L81MP2OdD3W29jT507odb3eNTjLLNdpI\/EU8E944u4A8O+MyqX+x9zHCuIgx1hDlrRCtwTv8DU3OQv4XgHyKn4tpXgMAEphQN8gQB4cMaXl6iKFJKdlcVtLWkVVpKft45flO3x\/BE01gbG7PxQSPSt0zehbCO+5J4yZ7mfKAkEhDfLObNR0AsA0hPWPAYVzM9ekYaQw3cm1arHR78tRDd6pj5yUXYJS3c1IwG5yK1c04DEF\/FOIjvlyB0ZSBEHfw1lGYtBo9CQIBagka+2WF2WkhBM7oULYhMZYTyhKLN7sICsaN0TtkG+Qnh5VR3Cl27vzIckPGcxm+552Int0503zlpod7F14R\/ScZLBVhIty\/MJuNcbeqCWwBixmrl12sbeeLopfGEcbWlqILvy5jpP85Jm0jt9\/GGsZmtFnuwN2Vkhf9NzmfSNpv80M\/cZP8JwNogXTxOSqX4LgwoauJHrkrD8fDfUXasXINp+w2yrVy\/\/JO1YiyMwD4p\/RW\/mEHtGlAVkTFhCMjspUvKOdAu7ciMjFEBOedAHGkSPpJd90DQ2N2FRk\/VYQi60KeN5H6QqZJSnIBW6MFjPhjamo3kAxEgtpza0zCiJ5RSf2+Pgg8zyfjVtFCOh7NwI8fEuuCwHZrEKY93IB8eANVasZwnUWyD9TuL5EJwrjFQLhHK+e5GvREX+CHC+77luIHcgzPEl71CGK0urBraUE+a7WDbESG7uqyN4CKlpCas05LN6ygboj7BuaIhaczgiya0olR7WiJNLHGirRzHu8Is4mVUKuIvHW22dacNs5XZatR\/9iC93+hGE\/bp63VkcJAGeEp25xCTq6\/CwrYWoDNiqP4lQbT3c4WHLR6Ub6fLOOlEMVF0+\/ixykUGQ0gq2JCRJWh6BX6JYHP3e3nK5c8uEvT1S0ptorX9XMgoOjfLbQWvCOnkCD\/1zouyEy\/lBpBDiC9x3SVMmGYEpM8Z++pKOpdcy\/inO02FOpShoJUlKLWjybfXaUD9LKDkeI5V0cpRdsjyZVQaoxJ15E5TpDsQt6UqtSfiREigb8f1X35HB5bvoObj3jazNWa9QTHW8RLhT\/Q9F4VW8VLh1eqtCiKshef6CtPXI3UkjZAKWPrANPDIsgwN8L\/jskMBJqktFEbbrZUXLww+gnT9gG5r61oMvmPRB+dNBh2nIcvmMZFHZAJwWXAeXu\/1lQYKqFZ22cfticNE5pa058OqgrPXBrCTtbmxgwEb9p8\/CAoQ6I7jp5RZJrhxkQ2qzQhJeAstTeYoclJWAPcPZNiR6ZQYu7dcpkjJ4gJYXjqBdWFnQh39ziCbRp3Sr1ff\/JbKfn5uSAKHL5uNkJLSPV44XPnF4W3tQrtUvSt76wIgLl47tqXo3xn7oS+uh5eAS6hCJ8ClhbV8Dd554lpurGIRGB2+jaFFTuuxEeWb2LCvD4xo0+Hv6\/RiB1PcJzuYZe6lLYMA6SpszmkBCMvLjAVYLLNhk4jSomjd9pspbPX+fqHXvofQ6xT2t1jUmN1xgdbsYozjPUr8\/kl9Xy0wEEjcX7W0Ap4m+UOeAOdyAGHvfIc8vowlgotZ161DP2ozO4USZN76BhPVXg1JwIIq3T46dO2yTH3vF84ecyCgMi7p7yAOliI+\/G\/V7lJg+0HCfOrqo8JloKPh2iC3BRiv0iVibSckU0P3\/J5bQBsjK5vhTJj+Me9XsNvqJTHeaplnYYPLxruMrsofiP\/JV8Rr8lFmoX2gip0DNzcvb3x+1ZruEAlvltr696\/5eQB\/ZWWfShu3+Txh3WRPgs+3kDOnpouO9epyd\/H\/BB\/nQXy6rW5wv1+kYsaQ0jgkkI4ti1\/kP4xh\/I+S+so0Xn8ZtOrGDlv8jwUgc\/AfQwE51t0DzqdS3I88XthUPdjiQj\/i+lw6Jss1vpcFuyZ\/AG9Ly4YXpM6+8snZtMuu1c6wkdrM46577MSdlF0GPWtleBw4puA326utPSBxQc8zDtzxD6tX+n3CQ83VIls2jRlP8w2qlZfPENjUg3NrDZoj0W94EYU9CIeqil84YHMt\/tXbKQATVbeMcntj+OxEa0y7R7dNpZbBGHcOB\/VZiHpQg7WK+RysEBE+SlVOmiWyzoYS9WAADVNyvy+iikBfi3PBHFoE4OYZxyWHQqlfZiFFPzlKfMIOy0yMOBGWx1+yjD11l9KLaZbuiKGwLsvTZUogf82girdVDfl3kmk4yf3P7ZwHeBDRs4vm0ByWTdfapuDl8YxAJJ3l6h4hQvNEK7l5Hf7V2cMCZI\/Vosz0rng4D06L7fcKSYR5khN1UMTa0AT0URb7UPqiW4e4qV3j1WQ1qT72sVJkTHCeTCVwABdJ3LsrZcjaKBGoYWHP+KTrRPYHIl5EYMBGL\/YLh7cVPgEphy6EK+6a1ytYNKH15X5jmx0Jd35XpxeVIFe6ocRSKyGtm+rhIqmiJzMXWfmpuUdZDgFOnkDpYFl8GxX\/0Au6xuFrXNTbLnimD+d77o83xmdSXPv8f4U5CSJ7iVjC25yOukqgSfiSpzIw9xDz6I+QLc4o7cCUoZxtNjtS\/HZH0d9hrcbTxz7ebH5GV3Y70zfVrwF6BIjmYD\/Ekyl+aDbmzD5gGmUNCFQWl56jA+GWSBnqStt8\/6TjesQLEzK5emDkkRYUvP3kv9LA4+AX7cxvamo36Z2mLJgflb+qq6Yi9SSsQ8nn4Eqan8\/8EISkf\/jIAVSkR1xs7v4jCtl2QDTKBJpcwTcdaDCpPq6DEKQBOxtwbCeeUMp+\/zBpxjjj5jC32B2Lhmj0lc1vjpt0TOphswzWDOLndyAP1LNwOFqu8c+UcIu6Ul3sR6aaasJu1lEpXlKnCqpESFBz0+SQCLnAVhap+2+mWuZa1hEErn+fS1dfIAFU8\/rNeOx7VTRkJ43aBLUrZGyQcsuMULie4wVIxrjAmColx8c9dVHqASYt2io5oxz1BMQOf+RatU2GeWt9\/nfhI7QS7NG37wrvpgTdTgmcPDM4m7sOZ76p22pz+GTYXtpc7N89vPbP8FEhxkNp2RQ6VE3UVvQPbkmG3pyEj+YQHwJRsEao3v2f9OTZvHkLK3HTmLWLwFwPl487LyZfcIj6DEmSeIOH5T0zqxiBnE78PKfhtQUCJpQDAQOhl9wawls3vdtJz1dQwU1HBCDNDDJwueRs54J1lXGLjjVfTSmmEVqbqt1jPJZb8zcwr3I9p+JYJThoSxiWhD9Fsghs\/\/BQlVI5zQ5c1r87t6bYIcxs5mnxQKXpFwwywk8EXH1mNZoECZCgmC0R9Ag5ypRxgovA5th3Rn1ct0geDd\/oa4vVf0VD7rtjAJwvGXrPEqJzV3y4qcbFXesqxte9cl6DgLr9NKCB1Fe8IbvLIXNGhZ2TGgJ7irL8jUAvrPFvQEGU7W6G96eahoZ2ZeCWzpU+sthHx0+zhYyXlkbVHm+evbRU\/0C+kuIGScUIX2vZ9hyBrZg+MCCpNHnHijBzXhHOA5niSszsmMGXzm9FcyvUs6AOln7cGfVIzBekFzhzOrh4hUYMYf1sLJnHuKWtzOjcVhMbE3FICW2vnjDnM3aFKG8KSCQRQvoXRuhme7Apd85FX3tOvhAeBfTOY3Ovshxgau0mk\/0VzTKQKCehRIoT+uc06Q51kmDFJrYKhYSHfLib2NiSYs6hSKpW6kHqPMpshTQ3kgyM7mRbtEseWk\/8mUk+VlJxX3Ej++yrQNzIWIFqZ\/V\/50yKGCI2nBkKzKPT97jqL2dxITAXP4\/ALFfMby2dawQDXqqAnU\/L+ltJzElLLHEE+IS\/ye3\/A+4s6ocOcD9zmSgkH8VfRKRRdtUJ6EZ9ZtMuL\/5ptjOubaNVYiz31G1MWzln9cL3mH43X7RelFq2mkwMI09f+CR6Uz7iHT2yZoAXFkV0afEl3BlW1Zt6HzLAeNcecjK\/bx+0z\/Pj04tkgNbR08tyuB0x7wribHATfSkGgH\/+KtHiB5a\/\/4YR38f+sH13kDKA5tkEVYYeMjatmdLCYivST7dh8f9YReoIk+JmWdXgk8oGR4b8bViVcUDZpQb\/hPbWceAZCI+r7Jf7NdMLR5Vf4KqY3+5B\/IRhigVbxQq6+l4jY3afQv0Jmo5zHMDGKFlri0yQ7tud0pGk8bMRALVZ+CdUGHGTQcoago3gdAcWQcK8oE5sfihGTFuH7BGcObeqfkKoYllm3PqrOhRB0ZbthQ5B9vzD11crQP4Abf0eTFbr8gCl3ubR9iibvlxh5ZkKz4JiAqKxFGDVPEx6TQpt\/KjXudX5+vNmzMAZgaWFaY6xrlpf6Z1JzFwVZv7\/o\/4K4o1So8HdzA8C3QTpjUwpIHOWaNvQ2d8CBqJ7r1CbJhhAsDl0Z4LxuiVAeIaGn+CId3vJWSWkTMBNkWtBXH3f6IPvum3oOtiVD5exZweVue3o969Ga2qjHOzFiyKC3KPfO1rXzFNHXZ7DE7YgmLKQrQrdAQHrASVIA10KBlzNsDE0pN+JlBSX\/xqon8D9z9ZI5FE5be2BbsDz3ioOKgHjcXWOwAPa75Tb1VTUb64aW+e9fpwvoLMbXI6RqyorYKCqiD\/MDoAQ27r4TjW63fjmCIV2Rf6qWCZwx1JwUHImU2KU\/LrONZfPfnL9fWdhzoNpmtLU7VuMcY+0UgIpINqp7wQ6fBb8HIS2EglO+LILi\/0f8OqlbuqZt3AyphGW\/qtjvUqnqRKAfuLWMY\/3ovjatt3anS+RU+jsktGXQm\/U6nSmOJx5sEj6ZGIxTyyo2hEZrPILog+Vn9V2pGPIcajRwsoePs527WW1Od6RXGiCWfwjbnbqAlVJZPRTWbR5JORi9JyqROelr5bqQQPNzYFWWEsBVnx0xFs+zAM0pnzbH7le0Nv6Zs30ybkSmf8r\/JiMo3XS0YyjWZEf\/9Ust5n3uUmiIkXUyC52m48si69VvhAjyLJo0WM9FUFlyHBw9YuqFl0LFphfmLUQAWP\/IJkaBz4PJTduxlIKyi6K3Cwt4sA42+twQoDwD\/WxhuDcatAB98QdAiz6axbtta1G7tvnkxfELajkHHkuoIKV0aFLI24lnFTVjzkGsIG9ZEBKfV1DZzZLW+pKsvq5RR6oweLv7ZyqE8sn8IM\/3S0gE4jsOmXGjV6BJEDDyq7NbSkzaOl\/8xi\/xpOK+IcjsW8LyuLyfl4ANnIMfif6vC2t6F34fPw0J8ET3BO6N7fE3BDuL+xbmc+YmEyAaGW9CAaCpjr3dmtkSmCZdHBDo1WY+dg6aEAwKIZffIr6odr7jD3y\/NFo2c7GRiDKaD6ESlAregeajdaeN+oC+veODkboTpdLHrDQZ+qIcj8WMRiNwsXil25czB2\/0mUDaMm6wcImtYd\/o8as0ZctPQ9tUvncPDS5t6BUXpnLessIR4uKql+jYGFkwex+tJL5DHq\/2F8Jq\/\/mecW6jdp8co7bXudDiZ6NQRVxJfT6ZLshq7iGV704C4Ied1OVHZ49rhMqNZLPn1asfvL6nPAlI8PSv37ku2+RuWK7WdRalv2M4hSuzpmzO\/cU1UAhP0njPAxD0Bb5Iae1S6u8Af3wJorbbwlFbeMJWPNJ8gJ5AwYvzcd2cjn\/PtcKymdb\/l1yfeGL2zguurwnORwWZCC08RQeUbf3WVP+K7V++ugIRmhUwcj7c6x23U\/5jlFtymnTpey5BgU958xkCQwI0LxCU39lotDXN+fKDFzyYoOElUT1fj6ApGvCM7WyeuCdQ9MFV+CGp\/qFIZXLeFFWgrOD0STQYb0HapLKHoSgkK068Jaz\/JFlmyPp5yOWBWq9CHnpKSYd\/yxQOtKBTixY48a7zpU43uaS35DNZiz5q2MVrej1uHB50iqONwQFbSjHiRJUllRq93Ib4gvLna8aRPpKDIiycCj5YTGZUZlnq1ybwaM0pvH+Zf2v241nS63IUGYkh3atjt7JVY0AjFODV7oDKKhwJ6l6SWXaQYxrSkd4XcW7eMkWi1NdJpfsiygvUol3le0C90S41K6JjHCx\/hOt5sPmCcRkSP1dIGn22Y211jcAKN22jTYxnSG8g+3+8fYBvvexpNRE8xs26W6eheiNinh9S3CwCWnAz4H\/26WKd62pKmiNSDmGgC+CuTDiyeu4U9KWK2CILoAzQ26wXII9FA38xCcnzBCqzF5Fg22dILJh7gKjouQbxAjELSrv8SXoLE8bjOPOEgnq+uGM\/8IpXzA16PU0Kv1BNhjk5J9mf7vCVMJxeyZNX9IpBP1RYN+u\/Qhq++AGXR9WXE7q2WxBNKRNr9v4ZNShX3Zc\/hFNpMkBqc6cmkFcL+sf\/gAF+dIudHqN8nGlsr9BN2CSC8jLxh6RN\/Q3O2lpDYGWXPuOBe+0ErI\/bGpo1yF40944alJ1OCETPWXLhM1nsG04076QHzlUA5z2fXEJ9tPA\/GNlt+MvfwDW+MaOoxDfY22FWaBSteE3mYLRWJApLmD3xKPH2ngFrfLU4NVKKMYIn5jSYLGrb85\/ZBi03q7z4jW9fk4GL4nRuDmzNuPD+i38fWkiCm+qFe1aZSxkmD8eHqad6jp2pBFUDw9C+ZxlqqD2dTCgLT\/mrCpmHMxV2+lO82PlMNxLqjIg7mOcmzbIn2wvBi4I3iiYci0EtvRV4UtxCET6nl1Z1RziOEDUjVpjGFbcbsCSU23ySHY9IoyI+ADfkg83Lc8ABauVlqzYgQRuFTCn+Z\/zgOS7rnav5lSFsBDAAOlpjmZx70iO0GJb41nOi+u4At5D24fHUO+48EYwkuFuiQrPJY8MQ8nZAHTTSlFX6ebuWrcDYUBBb1Wn8LHQcF4caS0Pk3N1z95YSxeBGU5zSa0eJIVF3YsvK8kfX0iv+2UEEpPTdEF3mudf\/6rSma43HJSUCoGsoB4VX2\/C4T7k4Baq4UvJOTK+iAdcMGlsKfZecAi3UmsmMTUeiKY6hK8wFFvxzQLfTkCCGBb1PI8pNpZOwR2qzxKB4DJU12ZkCkRByi85wfsMoXynH+cDjtBdh5JqeJe9ulA8GOerdwn3iCsd8JwqlRfPuiM538s9e2d0YKqXcu29HMEEm73X\/FiZgQVkMA8jiOE9UrodPfTi7rUK1gUVxCjFj1aFv63VxEftstuM2A+rFPOn5DzSthZ1w0s9c8coY0EzMBM9lcV1Nw72NWW3aVN2nT1qlXLLhw\/ANCZklIYoMD3R+lYogxr+QxOPTzrGz0aLQBoUL+PT0IxdsutQ7ISz3fY0SUoQY0MbB37A18OuB2Zas9+BUqzHBVGuf7sspHtFKngfdwxtnl7QquV0ryWcaJt3cRl5w\/aQPdhmZhbZ6Dn4RzRIIopOeA9RECRrF264bgvFK+vgKvFpAsT0n4Pl8iIY8k3T5aegYHEatif1flsk06+TOrGIBmF25hJlaaNPxuKu9B4uFwE5NLAVlgfGNHkEsiikLARtdPMVKFZufLyf7D1YvsMr+Fae40wl1olUQR3CrPzYBnd\/QGGk5MiKgRDmPd7To5037zUzSPcENGzkDwKQPK76T5IFA7nLSl3sxjx5CS40w2gnTJr7Crfgqj8NAZ2H4htukvaUsSbjX4E\/x5XdT1oCrhxx7tyYd2tlrOjn00qa2UwtYvSENYCYVVVQhxHTx3AFsBXKxVzJ9Acrt3UkoB6BNJpHuYkhqLpblDCP02OKjd5ovpwJooHpAQWSeKlJRCh5c4WRKu3NW5w\/F7WY7Lb\/EYGobojXMECq+TGkJzqGyKQWVVDjM7aq\/l3K2RSzLxDYc1Jelh70J5SNwgcOE\/BytnSk5ghbi7bFoSLGvsMArzs\/55KrUUdT62zgj6o6Gm3AVs1XxxfnIztrKOavL9yLxiqEOIHQgzm8rM2XJoUwbXLPjX62qtGsnLGNbHNZKtB3gUe2Fgab0wkKLMKxcwcjPTzvFIEmxU7aF53Lm5huOh\/SmPq2d5JdtJ8z2KV9zGVn4\/60eXAqphnOtRA6+oL7EORrQuanvTV+y++u79G4iDVTt8reke95113CF3H0in0Jk8UhMSXHpv2XyysCDB0lbJDtT27nF2gkz\/J6S7Sf97y5Io++3ZimmyZNSHYy7E59wr\/HVizvI7JeOeQn+CqL4TdKekpaQeR39zj0FCRI3qkycwGEcRvTVZBwC0QYI4wz0d\/Tt9KVrj8P3i645ts4tf4tIv2bn04Z31H1F8UruAiSVMCGyomLV8ZdgRytzFf5owOl7zFIVSY0+fbzK6rKikU7w+Rc+uRx4LD\/vSPzEey1oljDPVbl2y8IY59tMAL+BVhw7xlv+tG9fDXP2rXPzHitlBdex9RiD2RmSMElfEanbcy\/3n2UFHcpXQ1dqmhnqOUXvxmZfVGpPx\/Tmj5YHJp3eHh8\/aiOGLwMldD98rBJaGruzdddmAN0PFiFX9px\/Csoa6SScfCQispiZrTuakcvR1aCwNWZll23YhzDwPHcrbNaAm\/TcoLV8Q9+OlwU38DbCcTgboQ7wBDUUIDeZKWwwhSYAvVvNbbt94w22oxByNmZre9jdKqPtWa4DPBTeONLV4hRWW+mN38HGBNqyAcIwUa9VqDKSyoYUGJSK6G19qCvMKXqByOaS6k\/fILaE+asgvR4ocHwNVbgJFZKcf0A9QxMKwd\/rsUsYlVzDTjz9HokaEaY6ACR3DMoBVZXkanrS30PAX5syLzk9lC8TsHGAjh7260KO4qnih6Nh\/2oxIOs86Rawpys2apGT92qdPIWOFD4+FzMUv1PuOUPL7mivH7c2O\/qDBKDEGARueanDRN49UXqPvdLfhU+L7YZ7mhLKeImMxX5oATnvP9LyyoBDmTUH8aGTEPXRTl8pCe67RtKghnlsRg1nEAMwa7QQ+sf\/QsbGqLwa1z6PKHnAhlEx0y0J6BvzL5y5kCm6aqol1BebIn5DnhrKe4d+fR2l\/E+BphZNB\/upo2GG4b2aJ3P9AyB2LYfM0M3\/AYpcuUTaEJUeWQooehLovjRlr9kS0n0a2GUFKyekWp07wD0HzEkwsOBjPOGpvn\/Y1DOUpIL6FQe0kZ8pPbPd182dPWRxO\/THtl13VZIPM4c3N1jpG+ZACeqqTl4x8gD\/KB5S7NYgTnEcDq9f98ORLGKMP8Xjl9xEjNpz0D8Ico5vuImlfrYN0tNe0Q+nDqCQaeAkovKqxGUE0M+MGN2eGELfpfvjTg96Wywzras3pjcqBv0qm700msZs8JGRPiyRl48ELtttcrw9GAbE1aiLjv911cE7CBR+XVtScnADZyVnGPPQK5nL5szbzdSSWY5YOpuAhYopOPIRWe2uCZyHI26f7CyAAfDQsvG+MQbbQqUmTYTKhq3uJxRc8CdPd4cGf90KW0TI4q986pMfnokhx6P8UEwhPMwEEx3hc3ny6X4IDB1kHNKSgx3R2gCGAp9EZpRFGqJwO84258pTRUsmmn3Od1ZW3yawuzDjcLc3KZtVFqdRHpfkKulrNOPgL0B3cEQJyy49xkRs2bK2mtqnsah7EdoyNbCx1i47U3P1k5mzlSBrzlcqVmZMUohTJqHXMQzCbgwcRuBEMx9gU3BqejI2ZMwty85aYw1a69PDuYNuKl3wVLr15lu3LP+BjLlr4uJmCO\/4USNmcWNvUFQYhBslek3Okzr8bAAaGXN8nM2RrSO6YFYWUYvq4mJcSJsGxa1SZ0YlMiUjGXWfpPEWM7VCAAz8JMAnIxWFl+dPgqbVZsRb5rjQ2K2FB8IMZLBZM5J4qjRIC8n87V4wywA2k2KaaxG3Ci35L4kADwVFbRuRoIrRDtTMeoNAb8RI3TtrAaLGIZjgm4y3SEYqwaMkbG\/A2t2wcHGYjOZCdzk4aWZklMvWN71Zry2FO0vl0nYfWbg3W8pEZZhX1t34cDNrsFe+fLrwVXm0SdSbMULgHNRi9+zT34c2SHF+kWlVHiElo\/NtrFduVn1b0H1yQbp4KSh2Q89mtjwT4DmzoqjliAM8FwXa0KbitG\/NmKS8wwWkJwbXQkzSBhc8nWCqbG32S2XsypmHgq6h2jRyHQ+Cb59o+9k7RPenHNpCDG61UNPdhXgMHM7bmMx0PipVMsYOz2djCHNqlKiWX8odXCqu\/CTO0NXewG6xhDgorscyuOcyeWNMH\/hA==","iv":"1f5212fa73f509b11adc73f813a4aef0","s":"e946136544d176e0"}