Why luxury brands must evolve their media planning and buying strategy
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"f6e85cbfb5dbbb15b9351b5ee846631c","s":"573c6a9ffdf2d4f0"}
