Why luxury brands must evolve their media planning and buying strategy
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"0ab11a0e1f8bc3bc10c12650c2f046aa","s":"3774d167678f2c99"}