Why luxury brands must evolve their media planning and buying strategy
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"204d06d8e6f369e0719b5a9e8a0c2389","s":"ad7f0d1d793425f3"}
