Why luxury brands must evolve their media planning and buying strategy
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"52e0d11e9cde06842ce7256bba8e8b6b","s":"0c3067909aabe6f1"}
