Why luxury brands must evolve their media planning and buying strategy
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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7rC5vXCCYUjqIy2hiRyziznIn2kUQGt0QCeAhxLYtME4HQgyZ\/4YU0X\/wIGjfMlSfpf6ZNMV4+hbl\/KyzIqP9Y14M579OX\/Kb2nIsmSmGIr2u+S\/Mm5UCsnMRwdTKzBRxtnx8fRVa8y716hfTNnQTRucv+qnsQd57REIw2uoPi1Imbyb88xrNWMhQFcKrwSpIk0IAvI3Ke2IcxqjRr1l0d18DvT1jarLp1PNA8pU3BwgPpjOgMLZuDcrssEqksIK0Os0NC3g60pSDDSaUcQArFBMRGtDFkC8md\/GJa\/LJlnar+zDUs310X\/HHyaFtE0IFQKSCKon1tQoGR9zcYuxjvoDrJAq1SLGtMTiu+Jw8pQerG1w+Uz8THsNu2s5RVtx1VTTO8EicZ3vC3A+sXhYUW8tGEiH0TESZUqyOLrct4blQfK5fBMCrcGf9cKzG4eVejDZ0DXPx8uZiZfRqlbJcF6TWRxVEhOTMurEIHgCsBZ5qQ8KobNU25IFtZwIuy8kXPFm7j0bLchYMnEh5Fw5SNL11e4FqQZl9DJYxUlBNzApEF+CeaaSXehSVkRADnJ9uWLrJbYmUhLJkM\/+YhEvKp\/aCTx1VUsQ5JO1CJQ7vBHpV0sgis0gX57ugFycclBHL3dXaQA55gaEepkJ3Qof4AT40SUUlHCRn6AuZW9JOCjYvW2\/K+Lqmwy84G1glWz7VWKrna7BvO6LOvmQ0GrpudaHsnoKbQxyYFSE7VU5X46kD2aVhD5v7qZfDU3Eu\/61lKY8MP3Vv5nVEXenPTW98gy8\/S2qgNRCCtPBJQxHHeePYSYxm2oVLbq+09JVa6FuxZTgu+cDZ6wZ8hyRSYxN4gmNZFpcMacE74cFtTz9hwyevJ6RMrH2M7\/4rnA7eyPFOsKnADlv30IRqxGvsm1HKrybp0uiFejhoFWsiLBXesa1tY71q7Qoqv7geCBHX0wJsVxCIgyEN+jCgSlryseDjz\/s0y5Ntd0Fb7QAHx\/J0Am61u3eKX3q3RhP5V9rjM0z3mg\/4LOTYzn+E8wHgi9+ZiMf6DUVtamGNAoU+XNEj8O4CjeSKw9axKRpg\/sVF9\/udOQojYIPHMumMnPVKpMDUu0JjKuPjuCZFyoe3whOwDlSV\/IsHSWFhm6+8tYHa1tjUM9SY9QSRmjP1tCCVJHXlvD5s70iTadakNtDia\/zLSuiYt\/R8KROXXckdm0rfr3cHo5sntCkDrfK4zun2dB3YVVixetjXzJ7swAyj3V0LfVycQLiHHC+SENEGs2nkjhJ8\/vW1fQaNYETlfrYWHjVmS2E3gbbShABVZp\/n9I6G2eSaxUikF4VWtecgJoS8IZTlPICfSKHU0niwqFHmcqEUwxVa6GrPoRzrItSaReg6jXBMDIxk9j\/1\/BavORc2vDD2O3ilElD4+VogVIZOa+DBWtP1144PYWbmpw9BzK+r15KoB\/DX2J0Wus4fFtTZhXjim\/K0qQNrJ1wSQqekFVgt9RyCxn0tn0VupQRLtWDSjqb3cMMg8DjVxE3oXMExvA6K6DpK20Mx9wCbCYA3yZ8C+jQK6FVQb1mvoBIPwmdxNH4IPTOTkqCtizt5F+wEW6+Wue0KlZ8Q6\/52Q+4FbDt\/X2HuagFVf7Je0x06yQ7WSDP8M1p638HMUdCsUZo\/nDzfHfTJRlPvtYcsNqhrZ9wZgJ99LCv6H8vf56p28lhW3yDrY18rzXFImaQ1HTeoF5tSXLKMWPOfpzvcbwAgpm85YtuuDXd2\/+TSjMFSSj1\/45UQgurGiIvye6ZbIaePkOzk\/J8YawqA7PfgVYESRDiOvLk15aIUJLfqULatypVXJT6PHFsu5CfDYJYm7EMWF629Vk5\/cpVirHAMEmEWIKDs7RnAkVb\/Foe7pnqImAg4EN1G1wWVHMC5kPrPI4y+g6AuYX+42HtQOcg99GJdW4pSxz22c584JstuL5fYU24HPZ5FAUblWauZy4AVaRhJZvZM2BCR\/ouGe\/JkXA6JqJfZdapu+7CjBksFyFpICgD4Dt9DKfkcdO32\/ugr7\/P7RcCSfqRgnbF7+woVNY1OFBu2h1WhjqIFeeH9qH7\/QL2k9vU9ZjSs3ayIicMs7gQphthprb7dwvzcRTfKMN1FPnWhEFmTUeeze37l9CjhwqH7LvaLVm8XeiB3xk+7ytnKbZ3JitZ9mHtHwdoUkP2nsQZNZSXHM05LQStDSORtpOtKMiw7Tq8Ac\/VLibYlbteX9IK2R45nGxy8qdLYObe2J0IbP9KvtUzmmw9HPvaI22N9CiDe+SJCUE2Hp9l6a5DEb4dphFW87dN3DSNqQzcvgmySL\/89xjGoF+ltMzMlY9FXDYQ3cdazlkF8yCmC1acDLcigYji+EH7AG0sikhec50Z2\/E3QKD2u5FOpyT4avYHe2S7cCeacz2jVHjrTS7QFSHydy45sKhBqgbfg5\/+as0HR1FR7M5coxEomlBzmZcQPQz7G6mTFRfkr7I6I8Ax6XyRuMp1g87MQ6KqUBRfJbQdE8303ElpNNgrdCGEE8pLg+pl8BTa6Ou8\/oo\/rtbIR6Jd3DvW7y5GU4WdoZXx9ymw0qjFb8f2hgbEifCD8fhoac\/Vp288VpQKluGtwE\/vh2MN0LXPwHVI9rm5avetmqeZxHg01s5nZ8d+XbSf1LbkX666YSyml40qW5jbRCaubLafzreZhOMNaFsgdlseuNFWRH+qB6SnZqQ7Ftzi752Esk2oFCu3PGBMONTHEU5A8f2\/cLq+OnOqmcPbsL3lnk\/EMlAlb\/Zc33BSqlXLBOIAId2i8nL8YODPyKyz\/8xx7x89gwmwLg+WsJd210IhiXdgXUFPVmmINZpoLHU8IxjPVGm35VbDvIY22izwWG7x7WLD2OU83aIwRIL\/1FeEzZ9b7J6EW5az7m1LR+Kii\/2JOIxWSbn5rInsfL8gA+hwGNHFFFV8EOLWOmnXAb7OWf3oTEWWMi\/gZt6i6wRWulGRd6is5\/QNiMnyuOmnWBkyY1+2IbHLzWliJahVLoqSheRex8\/\/W4TuN6ECUWi3BZXabgma843ulZqGfpJ5a3b1goalVbcu93XiYJDO1j4CbDjJFESyB4nqISo2+3gf+4xl5+CcD7o3LpO\/DnXkgQrIDCZmMhiH8lvcdyF2CyxpFzZcWI8XR6hsOa3uUyR6tkgz+Nk6zeKetj8JXnFum3LfUghIaIPyF\/DLOECG0YF1IR34bDqGU9tqArFyUWf2FRxo49t1RyhMhe\/lQZd1mhDZCrQfZKojQFqBtR7HnhqCL\/CE80\/f5K4kydq13OqqlnvypM+x\/LkA2N3CGRl72NRQLPyHN0MoMSFSftYzP5Me9FwtXP2VT2WZhr7fG6gc7ETU5IGkKELScZsuM6tHWKF7jXvTAGQeS+9247XKfY0VM20vNPta21UBWaR8Y2QQyEtI\/efp0KOWan48x2MZ8FEhzmznMEQ5oxEXzIrG0vYBrbiUrbu8zgRDw7e7r8jZIS\/jqT2U7LUpQe3xVbcNIe8kSlaIVpMPfcbqFoFv8CsgTdmAEQkZefP0pXCLDHmvOWfZofOGzBf5hwXNhAQxT7CfRJDrRoIiDaouiPbIEL3LFGOitJ3DwbzpFdAgB6nNRwWYIWgypZYrQ2xzaEybTlkkQxq9f2B8wWKydWufTIZl0XjZldy9k4Z3BHL798oQLpz3jKk1a4MpX4Ib8C62k2NURtcd+2eB53tZvCSfZzfJVE7jnmp3qAOdTUoqbXNRIOXla3LfI8zDj3I8GvcWMGC4O6PR5U7ljzfUC03Ruwwu0IejbaNJaNZgknVhMmVW2JHXnVtE3uScNoXcr4\/7q6ph0x96cQiQtZl3xrWgQ3RNO8zqPigezulepKC8e37YLliD0thlUnKueSgxhGSSpnYC+NmeQMFKZQnHnkZ2sAIXJ3Uguus0ArJyp0umx65xT2BQ+9R9zavXVGbKHJt4p5eyXdHREK8Fk\/hbDy083S42xQ6xuevozV\/0P1YTtt1t3jtgBfX605kMVrJUVZT0dv3eIf3ZzPZb0HyR\/Tf1MuQOTmYjmq7nsrO2Rv4+rvhzDhxU1hjzYXjFh+QArtpkYsJPGoe++MZzlRi1kb7gd4YgFKhoKW4yrb2UXVtbHCWssGrHSS2DclUU22pd3UTia\/KqwInvrldrLysHVUM+AA4\/Yj2+w\/f95\/LK0ckcKpTeM84qiXf1TUkL9fY8uRBEHxJ9Oux0K+FnCKPTx1oNfixX0qDKBR8Cc5wnuwdcv4gq2bfGMgcGjK9w+udJGcoH56nyCv5tG7Ac0p\/IC4I3LZaUXZAw9KkfNV+lXMXJSEQiZCtiqOD7h7x9eFhTKo4CMlI3o3TGM\/yX5mTiRMBB74ysMyi4xOEAytP359TFJ4TKc\/cOeQ1hzfXLSfSx5ObPiEDeKE6Xu++dKC5E63DTiS7QKrtW\/CP38Ibnqe1m3gc6G8dDOeybsMJ5qlFRZq95Vw88a7Z9VdBKuHp2hTDQBvZlfdTP24HIkbvQ3eY6qkQikPy3gC+PLaw+oCNBJeVPZjc\/YnUorJ2tbaq28yMdnozR\/CEO+\/8YWqvI3FWcD5BgJmrE7BWZSVGXXQeVl92oFcy93d3oHPQktqkQDqo2V8gwNZSW7vEsLjOgJfi1GVia\/6IgLu\/vllq7+v1PY4biFh+ntBZw7DcyLyT9NgxqV1CDeXxyxmKkfmrjfdxYc8Qw90GK0hW5NP5JAM9J2tDPQKl4FvDpOqhJO9aooVXalDSdw8Lqpgfc76FSvBwDpLttbih7hFf+qwXHWomqCE=","iv":"fd6ae25223577f6abf9dd19a056b5d1e","s":"cbf37f4a57d2cd84"}
