Why luxury brands must evolve their media planning and buying strategy
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"548be01c2542a9e3df3ac1252f7ad62d","s":"dd8f88d6d5daa96b"}
