Why luxury brands must evolve their media planning and buying strategy
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"255104ebadc6a86da71a4a14d0eac577","s":"4268d61f669b9b6a"}