Why luxury brands must evolve their media planning and buying strategy
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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e45QGwvfRjPQ6b8iPFxg4NEF4YeGe1+acUYcRdAIP76yJ7wTaJ5boQoQKkTCq7+G\/WKuw0XPMuJWbaufF3yHSBRJD8QRVmzFpA55uWR5OkrwxpAttTmgGsUaq4OVTJ3fcGoZ125tTvFTH\/LiJ9WMLkF2\/ZYrb3kFy826xTAQHhfPH0iaFigpUol0qVvUqgDYM09Q5K479Xc4nDH5Y0eysXNeadJk5tCaIiyJ8W0WCabU4LAmMh1wOtomzlyUbCQ7l75JQ2Va4GBGy3MY1hkInM2aiJWBt55NNU0pYW3fpmavuDvYPZRWUyT6YP1dSACQKFv9+kWu1bjP2ANUXfFK31u+sFV346faF6AlfQhwchjVKeTvJz1yxNde1R0QaSguzBAK8RV9RGoYHMj3XH4ucOM3fFCdY7m3\/7siAAnxlnJrsGLWgdkxkPo9KkTaI9zZ4SNW\/of43ODXZlSDJD\/UWlgHZgVSmoD+rUNSCzeIoCnC51hgvMeWJKPXu8NIMr4hK9ww2i7YBUlr+GBB8ffg\/mqtviDgQrKTMYwt0Aqg8yCdy2cNUTy2CKoMvV35mMbQ\/i1SahCHxcDXs+rrbrU8u6ym1\/yanHyPnY80yTbq3pnWZtfYxvhBbOTIbe65sMZwKSqM6Kc\/KiccSojuzlhspa0M2pEMjAgR9HK9zDW6nfJPFjFFihND0X\/8EGFUmnShoxh7HHiX\/1aCvCQzSXh3R2VfMyQxFrz4+UHQsLQdggYNQ79Nfwx+j+KMu\/8F9cKzjVjJnmQX28mxGxxnqXByeDA4IoGnMhDwBjc6z6hjBdBfR\/lDzMK9u8ONbPlgdt+a5mlDvSG6vh0uYS\/cJA9s6JMaOfp+u3Yv+oa41wfsoVdyrciChjQjsqeq8CJywn5pEZc3dNlUqFwvVoPvPj9hxGC7MGiQPqNQsKrstfX1Ns6YkSaYWdSnB5\/PkPC2YWMHOKiK+oAq38vurBd68V19xzbAXBnw\/ievg6UHJJN3X7+uz4w4Tx2Mp\/26IGFoVkMddneb+xAU8aEUxIXuMFxMlzGed7TNXTHpcAec+D54eH1DK2tnWxuzSNLPUMgpgqAyW2ssHSJgwfL703so\/pq21VIjdcFyU1nZhupMPeOf28Zmhb4OVQeLxG\/A9YjBi+eq8gDxEzBp3mBLyViJ17WpY529SO7FewoAiGXfPzk2gaO+U1VNeDKapnc2xqczFL4it9rYzBWQuhss36PGBgQc7eRpriKsURpm7OWtG6wEKeCHeLuEdwByy25M3Yxx3OVtOwiYvYBEjaHywqrrO\/3pVw6w9ecogvS\/\/7Y3B6ySSieNrIgLXVznL5PtRBTE8rH\/rCrqhwzX4ME+SJQNyVXSLh0108NmE9MILzXReBTSHP316ILFW1CWvdXOXVZI5eirqg60ulPZzBRKfpj5zUiBs2mMOsYBKdor+nJJ+uJ0lyFYn\/SfVMBrOmMHxdCFnoBmazx32RblgtMOqwUJOLT9CzCzWOB\/3LKixahsfzD0z\/0mi3CZqEsYQ5d1Hyxwh1jdjcKxa+xUbHxb+h1gus3P6i04wcg4nD3Uvw+yZELWEyUyvDg2vaqKapmMWBnjssgz+Mfrs8PB6BXLvL5kGXgozpLBND+uLFfg2GubwUh2HI3\/AKaPNHAteJ7nIrQWfPYR+wDr2vy9wYyhJwqZdgwG21dDE+zq\/gOGs3qfGk+2+ibyNRSn4VG8WLryd64wKv0Zotmk9mkZRKS1OGnJ5u+h8wt4cusPftHjthhXJo9yF12+zpboDcvwADgBh3sybQ4m+R3BXCPxwwMr\/xB9LYI9pO3+Z266Wu1ec11jpLo8QPI8ZtrDs8lL+0dmw1PeiTrFLN6FE6kyEWduUX3s4uInB6gBPzRrQ+3qeqfcvQMl7hzaAtHEfn36fhFvsWUUd90EaTGksjAoBa18Rgr6o7F0FUqJqmLH7RCT0C6AJz3U2pH7TLOLJwJjTwVZg9xELnRrnrKKe7t9cttakGgk4dlniaWKqvi\/F\/f98qDt17lq+7YcMD8a7uCtEIB2qsGKeJDIkYrio6utQHok4AmOIvh+191vi4zcGqxxYL9AphZCdGR8LfiqrXwPJN5X6Z6qNTpos+nuIF4F2uY\/2LzkRgyGHbup5ZJFwi9xxPZAi+Np9Uxj4Eb++jGgWokQxMPotubTMcrgulmq9JI3ehG7WBkEVsFsfQy4g1CC1g20X\/SnC1tPQA9BI6pCgOvNp\/3ypiy7oJdz75Bi\/Xin02o3VapfwXhp6bH2G7XC9C9lS7+eTW2nzw7Uj5kC+gxNvTRFeJ6pm7qLabJki7PL\/jW+yTqeK0ljGqMbgN2hAtlN+KR+s+mXAyXqWrfecfMb9gVETISf5+m5T5AQy+ZqO2LHgXgrh79237dcklBvRLWd1GxyRc8By67afkvxRFZAsV40QNjKidgymWZlvb5CA7D8GYN9z2i58T0I1rE0KA4NUqWqSSLkR+IwhGvkdWrW0WhcCHU6o+wE6vEavnlFV4wnryKDIt49SfFAD7OrIM2lqN75QJexmCaUmoFBWFN30+FMDoRikMFdqsngKuzlFg\/m9aICRvt9Xq9l2jM4Dd9zY+9UevuKn7Cr7EOIMXkVs8C+y7qdtpQOYB\/usrTuEZiJ91d6ZjACmFO\/706qMr9fu1Y2qtN+Gm6xc5TrIM+7e51YXRoD0dkTH+jC4In8GJo2le3frOoDjRsJBiSirXC7F8lnxNCy9B00WIREJZUvCre12\/As+g3RajWKk2auwv52nBSPODzmEldCavd9vHFmo4OAdush5jbsmYmTyx95olu9shgqtpyZ3oen\/XkLGX4Z4VAD\/V5XbmgbjyGZtiOxT9Mv58iFwvk8oZL4MhRVOzk9wma\/SoHDxI+6CKfAg7FrVv5CB2kS7Lw97pjdt2rg+pwha2WmRQQxkaAU9FPWiPKxHkH5nQIPaIFD2bVXJt8N2oIBaV6aPbpBqv8CRRZygJAYOUf6l0hITi3RKD9cWO45MZv3eCl0iRd2ULeeggVRCbThi5OGj9xwxwzdL8jMkMPkzlRkKVzIbSSogWs7eNWAiFbtDsC+SaROF2TioI\/2cVpwFJVmQnxja26guYAWCqti++xIR5LGv8wdJ8Hrbfqizz9RS8GS1vO3efmSiG2Fuy7SEhFragjO0qhWzcU8iShF\/kw4aWIZIsoWmbtXot5N4FW05a67qo\/VrUawwvnGaj5yNFtL7VzIA0wL1MktGnsIv1QmBV37cNTx5p4wEthhE7p3Zlg1YwaNDx2nZ69exguNbav9VpH5U+vK4Dhd9v\/RJSOhC\/sz00d8hAuwGV4nBUSEhhRaNABOG9XeNTipXNvGvEju0Owju7Ae+xALFCPKF7Xbs1sFAGVa3x0uiiO6iI27WvBlPF1puDy9mF8NU1vR16zF45DW7NFyH1wKUx7RBAZMUESVrrTci8jh6fKoLWDAojItyZJrid3sLRfXb13QbCyBoylzMqNmkvBx+2K6fUnOTU9fTAwgdLmv+97fbgRtGr4rBWVseNjHgC0Y7v8LvhMwzIfXpXvoh7qbr3ySgA29pPhqGZTa\/CplKCL6IZSfAhF7ydldWJPsn4jyG7FgpjrMcQ50Opmv6UPD3wYu\/mJ\/ZxzuqP6y1Z6YKWqKkyDhxrqRQgbyZ2VFiW\/xdzUK9Bz3Z2w0vyTFbMtbPM8O6hu62TrKKAkwmRBpyIrevoUngIc2YItdMiXQm\/a\/9YDPcZLeMSt5f8V8dOtaUlqNRLs885V1EeFWjWbXQz+HtAuuR0ABFLTbT1fjgrKDkZJpVK284FeEemtk6eHyYhWEKsXo3k222kycnPL+40WeDKNMqDQpfmlr3IRuWwkUE6SQ5xR2R5qpU1pyDDSo3lkC1EVWOHwLSjZGR9z34YcjgvfJ43\/QN6aLR8jMVrZZ3eAyCl8o8fFAnbDTjv67HJS8LqziU3P9l7nPFRbdgyTxyylsEugkPibIysgbQpE6SO12zSWdwygu2erlYuP679zNh8Ro7VzYOlE9\/1zeTgWaduu6NIQNgFp4sBUnXpg\/\/xOuBrOb0s\/6T\/SZvHnFLTLbMIMJ\/rpskgQ15RlMUV6hHeKZ1dfwHgxyQ+IJryIsor7Pz0oyCh\/TyQMyLmBhFh70uUhW5t+wnZUhzoModH1DUy\/QSGSPD6ruEYo0DULIzVy5ROni86r54lr5mSxchsfKR0z\/rsrhGJj\/TgGvH1EChLFl6+N5Vpi0Z7V34xNSzz5vwmyA2CC7UARdTNPxC0fpdqY92CRMsrxTm1sdbiyC3rD76Sounk2Dx1ykxIvqR7cS0P4VsEg4NyDc\/tENOzlwjybbbdVpQ2b+j8S1rYx9OhAaER+mWg41E2FkydUs6RphoI7C0PjN82Nd6+UjbdOV4SUL1\/4ZI7bWxqvBYn\/Y8kESdsgdz4XSnP1SXmIs3HJ4Rsi+oQP1FqIW9K9u2\/dtwDIF26uqVRZZMX778nNwjXoLtlH9jFriuTf2dvSIPkIoTynlsVPsGWTieiN0Dmjb7PK6GbMzXLIXfwUGi44h\/eAJBH7R55wjA35MgmB2SNYPMR58TQ80DL6y1qkYvMpwYfTmZ6e3B9TBR0bgemok9Td+JT6rkDjz9HWqtakEfvzILetUE1C9\/UfB5R660z8lJW1wnYNvNNtP11ymrC8lzYrxhqY8E3bnW0cItCrRr4eKZn3Nz9uWW76Nv3iSbHfEoiOU56kIyeiarOnXsx22DRdnnPfzbiFEDZF3LwcdhnSDiMt9iS\/3eLKlUKtZ4YLTI\/+HyNqJDWUNhwnelPIVRS3SSA1TjViRhKG0xw=","iv":"4cbffa4614d8602018f667ef9424e243","s":"28526c64dc998132"}
