Why luxury brands must evolve their media planning and buying strategy
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"a91afacbc725d392081198c5c1f8e4bc","s":"8ab4898e3118a020"}
