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Why luxury brands must get personal

Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Luxury brands already provide a range of personalization services. But they need to get more personal with their customers — both online and off. Image credit: Gucci Luxury brands already provide a range of personalization services. But they need to get more personal with their customers — both online and off. Image credit: Gucci

 

By a Luxury Daily columnist

By Glyn Atwal