Why luxury brands must invest more in digital advertising
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"f954d7d41da5f47176d8ff014d43a833","s":"738863fcb630cd8e"}
