Why luxury brands must invest more in digital advertising
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"a805a318ab7f7c816b154e38c3355c00","s":"3876f86096c73077"}
