Why luxury brands must invest more in digital advertising
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"TTbz9sn\/kVmPXIXP8w+ZoT3i\/nih94R3qTtRwy4vqSpzjksjFEYKoTR73jfOirnu1djSKgrImwkkUuJns0Uzx\/zhmWRbxUVooiKk4ePYUM9MB29tfVStDCeI7nV3AcTJ3ztf+3d48CQW7qbDc+\/ubJ285+75ZIcJrQZuQdT\/mHn+nCDjdFGdOPgNimtLVqF8X+lA5Ob3QiJE7IBVttDkVncNNfwCaCZX8t1J3PzU8JzZhOYWF3F\/9gftSVmXeUrKpBPqgA4QyVyS+EvESLI23jSznyE7eayPALCT7pZGj6grqj5AdZZrx5RdG5NAHBe+0K9CLucuQ2dks7hK1seNM3O4dhnkuYEae0CDhFOhXVjAOGdO4kMKIK3fF65QJ7ek0YgWnAFnhbYy58th6IoR5ATU1OBexWnCmmz4SPE24DzZmwZwHNVujWuSJIQa\/QQS4vD4\/Mjoy1XScMrzbyskcozBShtwwWeErHKm\/WRtoL4sWyB71hruzhrLqF3kC2j1VfEReKhsoUJa19Q20u5HBF0UybKUdUtcC0DWJVgluFpvXX41Y6YqlTcxBqyNkY0ucoV6euQWFtZg2gv85PJl\/iXeIaQ9OeAjIKBNdSvbMXAfAshu7zmimtujkuMOQJORHMtpo7HAddyCmzAy8U1zpv6jhfAmf4YHpQvtkA4S4Fb0b4GIpimayjJnDnnYl6YOKbOuUhV\/Et6K5lFIF5qA\/IG2zEbNEYcMypAPq\/q08eOKOAnf\/+01OHFsK6dm4UytU4GLTtvmV6OjuWv5+7eP5G5A\/cpx81AI07pQSonuEy9DUn7pXzVy3cD8msMMhwpz\/XyaphUt1NMj6Wn7Ittnx7mqUrN0YcWC5RxUy9PXsaQVZaSwf\/siEABBqABAd+m\/TT0oN3A7AHCMU+WuZuhCA47N5aTRCiGflfRxDRPuZst1ydGfRNonJfBsez9bPKSC5GmJITLjRWAog7WGzcp+Bfx3ewSr1zFLkKF0zKAMKITKoxHBZSyP0bXhZUpN8Gtlsrwn3h23CtH8VEP2TWI9pT4R7Oam1V6Qd6dWh8AVcrt1zZdK23739Si3pe\/7riQmwYe226gs6FH2S7pZByeMm7sDSitfVtYAxhw1PPMRjwuJ43HSBNIPj2AW+Gsfd6xHrhezjxDt1lrI7ge1OcKfvnBYNMNl\/d1vZ9w5wvwF57AuQySRDde9XzqhVC\/t9lxZqYGAxFSS6jX9d6YmmDBH3ziBH0YiRFT4g77MBqa0lXrzKiUXbjkTrSYZQUpoCL5oZefwA2NfKqHY3+JLok5cbawQiyEygnkRDlOVjq63a5vNQH27Fj\/Hzet7ksLXU1NJc7JtxCsN8V0eVFIc42HDmUJ7POv7i4a+F0Y+4Yzyj2dxLPdrJJm5ZgYr0B6xTgqj\/Uhi6W+rXmZwdu3A+xnpQBiMVtp0j3N\/japHnk\/dl6+JMt94KRRG1x2q9SX2XveIMvp6nX3RqCmAthxfL9XVEbANsUGHrtMVk75UihtZ36kxk+zwmdT6BzylBFG7ZPwvsd8wOlT2T\/4PEFPbZHnOFtrb2+EcLHLQCk5icZ52urLtzjg0MxV\/iOTE\/qnlMxp+BfteKlbW2vsJth7fKkopAB8GZbkIkS61eud9G0n4dLvBWVMEZPX6qxWyhEW9naV4d3oAeh4WkjbVjs5v63\/Opv14vEpTQDhlfZoWzWvA56nMY7ESx4b3gGfadHlLy3qEob2w14bSzhPYy5dfwqkxe++07VUJPcq5pn7VHdwMUd+G5XoN8HfQq3StfryGzVnOQbeYFJqTgE9IRYMTJY6j54mqTsoM56FFRu3p\/szc8854sFlX+T0fYblpkGYJ+nHP6Xa9g2h7W2EAK8vqhxrY5++tbtDEfZmDZM7PsYfqojhkq34ufaH1WvR9N51\/8qcybS+hJ2LBmam3awe2d7ZZjYjB3JGZfzML7jaypk5KGcWLJTRoSAuzfr6903A+KrDw1WNGqDUU\/\/CEQo4htxVjJvRieNyv\/0lMPfJEwkCaPUlCMaHPmgUoJZuMyhbuhONlTm1+8hz2kcN8vzjxdYsVt69xwKFNOOkqxU8P3art9bO8XnN2DyW5q7gOdl8rTeWFoynirIoZhSwAJlbn7Xib5HqEXrqsgxawsuS91rLoeOLczUmFiX57SR2kf4k80dOxvPK3IDqw9MjTs26mCDuru7KtjcIiTUmIFrFjgS\/j5i5xky94uWXWezqjEUI2X06YZ0xH+12ZT0Hw9sQ7O8ScSIWI2fCNZgm3WsOXC4DD9Ojwwm8BZDNzZ2fJSa7W1uOlGGPJL1tscPd+8oKRTDbIY0xmq+2wUNCx\/WCo26ksC45W1cgePfb\/TCPnicxzdd1rXo9EZ0ZtC2lDcdsMazimiCkJEbHrS9jAB+aEzMBUHHW+LaT9EZkntvoqGDMuG8mkKk3S1YTLbNK4HK8mSbXkW6yo20EV7\/QqyBCj9+1cFTAhwiyUxbzmztYewVBZj9A0cIZEP7W3zzWWCqzOhYo0NrOJUyZS1rQxEh+6MhmBUu+C\/BYyjhQeRIYlNNCZmklHKkwhgUBL4CrdWEzI4jSAXcc7GdX0jlJac0glb4mXv6sYgjr541beYGmapeomheGXNC3r6s2DJfb01AfHqJMus3+RJ+NReKieXISqanp4rzg90Ye7pjLqtTUdGrdDeuNSlts8vyyU+tCDUzy02K7bPDmN\/8ytumCuH3Y9HsXFz5V0J0EMZuBhjDms0rqX7wPftu\/pvujNN2dSMEl5RR+m0g4Jgh2HhfGfhGQ4os5gYqzJfy4OuSPuANKCtSYyXSNnoF2xVsc+b0i3yjk5VXy1fnH32LAuYf4JN1GqjA3GO2UC9tu+Zp8tkAtjZlOGZxH8cKeN7AEP8HngZKvsU40R6XbJoqL+S3V4wrci94lqxUbQJF+ogI+dzcwe4q\/myvYg2eouSb+Qtsnv9Fzdiu7FSvaiUva+xijj\/KBLALAsy6+Y\/H4W\/YrD0CSXdDiy2REXMcZ+B8ulGZC9IgFenj++2kDd3YHIUrMl+LvHyrxSP5Kt1Solh0cH+ni5eyO+RcW521XzB0aMFSYTDIgoMudSRu7R7wjaGyT9N9sExvGI5hajIDRgvAx\/jlsfHdahll1igY\/\/fuE64T4VPHDQk3Jf4qzZHiu9fSSGXMQyClOaaqdliQsnNW4YdBYoe4ol4mTfLOokvhzYKLN02r6xhAJ5PzH9w\/Zk+Ufjois6B5iUwulGBEf7w0RHdoZdSMQpK0yfrcSda1BMl92Ap2sWJNO25eZQ2ehExpsXM8ue303QdLfoYSPwmliSaXHHRgT69k6kL7Kd9694\/LbP3piHFHUusF+zM0Aq4hcU8xGnS6u4U9S++E0jeSNH8UH+3u0qtJozNxOoouqCAUpln3LVp6Up9u45PH0KagfeaUdOr4MXFSMcIznP1g9x43vXt7wX2hxk5COoejekwqzfMDhRt7PZnKmP+p53icJWTFZLskK+xnZCXsiiEPaB8Z9VWpwzF7aQLlzP6rymCraIrWxMrL\/FioctQu7rB+LdJE10ocnAjZCANfwk\/olx5TQrpjVpGlEmAc7XEqirkFo9TTwbR0CJvyKTLkhLA1OSn3OojTonqeCav3HZIlrMLaP3k+WZUVCMGGQTsoy1PNbnYEVYZ1tpKeV0nIyiN+EArg4AelphCHHSH5pKRTp7Oa4h7mG7I78sWJ9ZqT\/eBVZ5xu3aZq4+2ECcrA8u6DF44ogOXwS9zWr00DYn0YCjrp2gX1B6e\/XYgv6Wdy31aQnPhzhnqmWLe7tg9dNwoQS0yuMa8J\/VOmsJGuVZWNPFYS38r2gjIp73qPf87BN4rhT\/0tBr3vGYafPaEJPxooRbMCN1QBjEkf0C4i0oLt\/R2ign9\/lCSs79DeSyARyiGFtbHyDcHlqQkIAN4Z+6KTwxpzKCLfrh32yZPY4wejoYvAJDTO9igBq+y0J\/\/mfnH9BLpXu+yH1r3gS9XCcd8SLvjCGnq08Wh4Q43pWEis48h7fS5+adOTV2bRrpdwMEaJpxkj26UiC7PXkvDsCcQULVsm0ddhgQOPA2XH0HFH3+Xfhc6\/WXYBMDTxAnuLTM8JpYnALACsbawBIgSKQrcqIwO56D9lN+NDEng1XsT5LyEXaxR8n1Nhkfb6s2xGEP4NyETRwJk7VtG9404d6ACxyv\/tsn2wMt\/ZJt+S0BQr8ONelEO9190nuwSs43tI3gfT6Vg3EtU0t\/Qa+lkfo6\/wi36H\/B7BL2lFXh7nZMVnz3QHbjdIM0CngS0Wj302TvoitS1nEqxX\/MQVtkW9kKWJx1Xa4aw5l6682vd\/mMOXPsgGyle90\/Iz7f2om7Cz4kytYWdcSbZHinI5ydMvFPeKF\/esqJDAOmX+pSCxwqWcBbs7dF\/afyTSQhcMXNN\/9Fp+v5ElNF5ZV3bgaJ5lmSzrbv\/jEbcqha48omeidaws8eOWQB6CPv+4ImYcUj7mh\/1Z9gbYVlpnopCaUF70OBl\/GuJ49tijYpaHzCXIiD82pUSas2VzhEQt9wDC3GxXOBqQLru4x7GjQDtu45ZK6vnzO8iTYofpLRB+BAZOoBIkj\/1yv1dCdZI+8uYf8Xik5S8G71It5HOoA06lNHAS2vF5WNPMhfjAOTT9xSmhTaJ7cpKy56j7CW7i2wtL4SqTZEQLpCuW+XMP6QEHhkOxISAknJ6hsYOM+WTQy2gKA6FRLOUutBwUCQWNzqZKXSWccFsYFf5gUKBByBbTjCFCW7BSl0gveBYwS5BIavCBpxRS9nSWOQHk5Q07yZQ4dTauytIENtLVyB5srQ1IhEazH8BtUMShUIniiiG3JaWu9KjpluLm3nO99JjRDGiYmXxAGAE0Samknvc+VeccogrFPTHYOC7Dvx0dNSAY2pRvTX30pgZxwKgrfpNwa2S5FRCY8S5YEegXE8Qt17pcreFUZes2TalHJZESRK49pWS+k8IQL7WYkJruD74s6CbMGf79lbgorrujwdmjJm50sgWGhCLr29+BT6bFmoOQjlP\/KdlUDLV1bpz5wJsl7PXh0bpF+dYM7wbhCQfIzVtAJJKraHs97r+LXDk0XDWJN4lfbGWKMZOSfnDOdwSmVtSLejUAQyD7FIsOfEjcNzJZ8Efz9b1E0c2QXT55YY+yqWPZV2mA3pcsbJ9jJLNCnOArOIOxJlIZ8RFvfuPo1BwgcyRUxnSdtij7e7\/tpLf5QYQQXj0FFUqMBKZ52awR0Y1ZOIIq5kkePwEdLdCZYxfScdOQ3Z4FeWIuXT2f5eC0fH6WNCQKf27yui\/YCF2Zdfmju3xgmteSb73g1CAnxqQJvphE+V2aSYF6v4h3HRt5STk4jRydgNg+iFHDHFYQ7q1bUAsC+jvhVQby9v1Ia+dD\/C5RpzTGFux5L1Wz1KY70OgXIPxsMbFKbspPa4jOfqRzSITUhxPlnY9kCutrzWKdPEKOfGR7q8gl6dXyjRiE0SSvsJ5039lpg6sTlANkyhEyFI5KejG02jp1oZu5RkALs11cR4Aq\/mXWAUw2oPaDEbLsFeXQxygcj6RLvjYu8W6nEJVrq47eglhpv9aJyK5h1Bcj6HTrzQd8\/B4YfUKz26SP8GW6x6TWw8evckleVLqgRj\/sM+Z2WM0iUPLh2dkmfZVe\/6Vkdz1IxZyQJQFfZmhAYiOxJ+EGpPTdXY1ebfmyLyeR6GBzoOTpjt+hTlm12+YLs0FFubDTK4TH0vyVUBP+GFrZsuNZSOfUfjExUrVpvUFCS0WriRqAZ\/pyzpTvEsgY1tcWwFUyp2QKmcHOw7dVmc1HW0WozuBowpDXJmBuA3kMMqZ0InF1yMipvcS99d3FhfsFOyJG6wzigWQEKMer+\/a7Nb6S\/IlMffxfkLzWFdW9OdQr4\/e0Pqaxw58jqZrhKBRqU32PxQq8YNn0liTdlJgxcu7Ai15en\/VNezXBzLnV3AqRtKBVAHIcXnZPvr90Cp5ai9KPe4GtrRmWWrQrtotKbvGhw7g3sU7rLG7So3WTFv8Rgf3F4xfzR+UlgdMD9KqFWXjbQZEOKrPEdLXkS0MRscgCu\/QL8YFacCV72ct68u4T4eKhnvqm2jJQy0F+lW\/gtL3jb4I9\/UeC+z\/BSA8TN+OU86qiOThCMiz6J\/i6\/BlsIMPxJaMnzbA8PRGJhYZXkJHPZBWCrzh1AyGvWsBYwMbb97GGlWPocRlPoC\/uu2uNE+DHGjUx7TKnBDazK02TdemvJmWU1RWkIEZdoII0n\/gcrw4jn8VUZC0rUjEgNbnwk2BBKaPMkYqHy+0bcEx5ku2Jmy2VR3R9yq9t7txhnhO3v+rq2j3sjzE8nQdsyWvkSeF+OFBwkMgc+xsh4hFiSLfPBwUHb3OLEPz0GMcvXS6DhYHaqxVcqVzqCoxYAPF\/b08aTSKvwaG1T\/xXyPnmkttHysl8gh\/HETY1c14xGBE7Q1oGNCA2O1z4H8xzJSXKGCD21OGfJcu+L6wWDL2oKIZX7l5GLKkVuzKM+MR+cWrVsYq3VpSXp4fvdmP0Z90NjjynuuS9DJJQkTE37Gwc\/YvWyFexbleWl6zSsfosRHQReZwK1v0tWdlQhcVux+yJSM605lpzug1HHLdObAYNSQvOdOu7QC0Oj96Tw5iZwRep4YpnR3MKXYjmzXpmoL5vNOlTjlQKDwwYPa5p70HVT1q04B54qP+KErlmqAaTCsABIy\/\/hUrY8HKVKOJQWmv7+Z2vfyUtm8gJ\/K4c4pOB8YFzZfWHx0LLv2au\/p0to7cgNO8ufGtPf6pZxa4K8D+DxccDQlb0veJFV9yH4R8k4PIg1oyrlOFYSbYsyQZgBMg6xSVhhr+mJf9\/xGeSAP9g8N6sQINquCVNQETpNjC7IpABTTGzjGlgbVl79jsSpZgx4yHZWaG1yNG2aE1YOT8mzdQ7GeJqC27OqBB4ap+\/iVYMstC\/aqLASOoZgXa7x5FyX2P01ZKyN+h3tvTFUXBRP4qrCuLE7lDXuBclU31vyDylqnpxKpEkfuOoHozd7kPFHab3rYF\/giyRHC9JYbcJIGgG6GKGtOy5Alr0ckZiOXJEi8xUAxwCiVRmPlvt9BsMZjQ48pdxafUnTRwP3gX5i+Rb3VsoftNwwFF7YyrWLfkeOo145WG7I+nLThCA\/wONsD6GnMAwY+7G0P0IVPijhYVK+WMUyHk5Z8KiGkhvdRvbPquv8Z4CRAFmzlbE2muxglmLFQ+AOMipgpqMfocCxQa4ef0SkRcHTFwjuoD4YPE2Q6VKWlJzNMg\/rSuWqugZzUctbr14qRgapfuggj5VooOkiOYrvRQKT9aBm2ZKVdaIDjHSkQIxqkwpUBVoltpa3VlxCn\/n05GqxUypiGtwKdWI7uxWycvHNlA4yspYFj2k5mfKWy+iDbH8NsvkfUAhMcTN9ujpXY5CZPHSttNtRF\/5vPnQKjCWJ59OV\/vGUwNawGOdhdFuC1++KLuvyefrSwaMnydl3J9mjjBlELNaVgqzuy+PwQYifgKJnY6ifpj\/GBbVDEfqifvZRxtQfWD7t92p06UoTkYO3NAfrrhQgmvanxfiyUUM7in9RQRlPRoY6LZM90RGtFuqEPZRX2B20bzdliqxY44AggxksOaKps8EsHUJuR4ObtZe8Bm8+hdZNaVtHY4orFVwbF9kLinfLmXpVflEvcCgMonf2nWffgePIWiP2tVib8VBVNRHetHlQrIpQ+wKZ5cy5kKhFEpsyGketNdcv0oDdTgI9DK8EiOi\/gzspZ9JCpLtCjkyJ4Vw1kd7ghWcjqF1mBUrE4qjMgKBJwhQrl\/9pY\/CfCsq+HsdWv2eOhJ9xX3ldN0obyfUWePayqL7UvkxyH7GTX2uFUVIP3ABKY7LNQ8axEngaIkWDiqWWG6VUFbAmpBaG4jUOIRoxVBG4nGl2T2amVfZtzd4rTzhU2xPkOk2z05orvPO4PfqsmaTm3ZZ5fvSbMNQipPM7CT+r832\/IWrSjtkQWxJAP5ByEG8WzQnOF5X7un51ger8cz5\/+M7U8EYYsL7ht8qukDBTCRda9FgZ9aXy0h9RsDJUokZuEK6wy4ecmkLS+57jFn6rxT5FKVtYYwec2LilVQ4HQtYZ1KrcO8++li7PgDVzDZCyyb5CeqiphbceJV9H4i+eZe73CKGztEXNgamjO8Fx9liY4ixpz7w2yjaSGpqIDfUSwHJw7\/85ZF8VdPmf+xVGzluJwTjJ0TjUj4IVnu4Y=","iv":"26bab5fdbb57791da4ef34a5d70e3f11","s":"96afd57f8931898f"}
