Why luxury brands must invest more in digital advertising
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"00c8e72ed17e77334fc5712ce6b8d88a","s":"1a214510160844e3"}
