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Why luxury brands must jump on China’s cute “Meng” trend

Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
Translated as “cute” in Chinese, Meng (萌) is the adorable pop trend taking over young China. But can Western luxury brands capitalize on it? Image credit: Loewe Translated as “cute” in Chinese, Meng (萌) is the adorable pop trend taking over young China. But can Western luxury brands capitalize on it? Image credit: Loewe

 

By Jiaqi Luo