Younger generations are much more concerned with sustainability than previous generations have been, and it is time for luxury to address their needs wholeheartedly. Image courtesy of Gucci
Why luxury brands must radically rethink sustainability
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Retail | No 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B7eXxCncWyun24RUxPB68CJ56kEwVHjVC07\/jcLRObCoslbOOrW3JVYpotyZcZZzgss4OXUeN8xY\/CPGoTuQwa497XeS6b9ZD73tU0Dr370++YPqLzb4Ck3X8CqvJlKvjs4zzR\/fmclGtYiwbu0DGu3X0W6z0vjdQg6NTEX1NAiFcAxt8++l3b8sLUOLP88vlxjJSL1v0GBUnalfWRB5GJUenUINIacK8frpies26Wb+ZcOgBpRlMBkCToO7al6jlew8dXRC6VHVHJFcvWStdFwz7WV3jsMpjgPqVnZL9m2azpi3VjmYw6lY92RQIz\/KQijStljgtK\/geA7bkAglBOm6yd8TY2A08zJBkuG5z+IlFRjiUHibDdopovSeqRwI5fw62\/NlrKKlNdGhAGdvvqS3t7Yax2H6Cgu27PUzOAGdZKOn6un4yyqn3d9tp6l0JZvEHJQXP5qhQYC3EpmhtRQqX9oejHUjdA5s5BBj\/prgl5ijD0o1NLHg3DIUy8qG75UxXxHMZIq6cilRbIs61cjNKk4NeuoMO3Em\/k6Wgw3w\/ly42kJylQYGvUW26XM4QmbARD9iGYTgchfpGedavrOzLl1OjIxiKIhTWdc3IF8GjM\/Ck78Bv8c1RIEJQ1ivlDVsGD4XSzMcx7mhAjoW7bwQHIzHJu1GMzZoWZpYjrJ0N0ratgNfQXYm7PIe2BQ90f\/GtXEYw5WiNpEsfJqOTm0Aobn5f2yZX7TsXwP5nDBjrfxwQbLQGlEgbWDMXKZNBUJorVDxeG8FpYNsxot3yg2esQi5TeVjM4h7fiDKGY2\/Qac8+l5ygUXlet+1CaRgC4tYc+E6Wp\/MC2vkaytxibGGM8nXq+kbr3QUprB+Ixqwtigz\/TLSHU2tBqfh+fecf1D\/Redm\/BOLQOJlMt+XzLSySwfl82pi919HLg75Pf21G8Da95hzLnv+JjW+Jp7r9Lx0wbd+ndZsxf7od9h67tjN4Dq6p7Gnf7+pqgUVHvD0vohfD\/h\/Ioek8aXaisf5piONybV16NLGWdov9wUBtrSwVsrymvmkzbX1y91P7nNX4YbWq3V\/d3iNs0vOswuwBDLC5nafKwvnhHXJTsa4FPWwMCfhPEoru5KZg1KEz\/6qPM1XBePsMPHWcmxz1SYTqA0ewc\/x7sIEyP+xhEg1iFAy34qvQjdfV+X4t+8IGIJaB8QrnZI\/ccgs+a7CR0Mb\/ORfrBQdYK70MeaQDGoPd6u3orIZiKce846EsvHyJA+C9bnvS4+w3wTuNeJi88aPSAOfJ3JrTzxHrnAwr3evXOKSUE\/KmOjiyVYpw4E19ugmKuY31iALY9afKaHmcSedltK490Am359ucUla1outdC8X9X5sMg47Grj6CdXUcaPy\/+LX5RnI3RhrJaB5Xk13OKFV83Mq0+mU7VB5h+SJvKqpHu+xDpIMeXoCL8n7Y706DB0voDCsvzufeN0b8Js+wk9VaWifjJAjQ8zzsusO1uMd\/N5IgdZvvVTxIMihvk8WfNiKvs4y1dq3UWV7+O+0gxjbpmcHJjy83MqSVaieZu3XOeeiqvcjvGMQivtMFobN3KcQL40SCgvcdCQ82TZCkGMckeUedhE2OJK0lL6LEzYy4DVSQTzrnFYRCEkOz3HJaDvdS6A15+WxA393kCBiEHKkba\/F6v\/zKXve8N2El+ov59l1g0wAfhnqbuiUoiODer\/26UvHsD15MUFKMrujlbazvhVV2N8mgw9WsDtkxguSylSiueZbO1QDAgHsPNvn0zuNULduGO3+yP9veL3aG8nSTuGDZS4gsmCbVyOXOr7rv07vO4qp7iyvlKYtgRd\/\/51Sq7zOGe73w78adYUNH0GT6gZ1tuuZSMmV7s3+\/iamS0wZgEmFproDeH6XLrMRyeMtRmfu4OLf\/+SvDDXM4mn1cfY5F4sUq9E1z8da1QpFrHbZ\/KJm3xutVEI7Y9o07W6y0eiduIAutTg9eolMdKAY2S8Xv8U9WfbvuTYn74HOoHyGIBu3h05CGXBXAQUQ7hie5JbW9pZHyDbF3383v4ui11Dum5DMEJQXyotZ\/etvx3ir1+rhrxrtKDuzgGf5VNHnlQ5rpCbqYA3JnGJrAO4HmI9yJOYCzq3i6PMyRDPIJ25FUzQo9JCaUZUg1uUB+mJ1q+F1MaIYY\/5027XT0BTItaCtIWEBdBwlnfxREnKdThJNlMVa94KRdRBgJPhPvtw5QJmvkq2CdG9l10An69ZgJD0BjZVYjlUXv9bblvQRuTCjISVt7VnRshQFQ\/pq8EkMj\/xAapI8ucy35\/85SLzD37P0Wk8esUUaC7FiWGf0WhoB3IUDjVJ\/4bVZdoshMzG6DcC79xkHNSZ0C3Ku+z5ZK7Ac3KHiyW+DwsWw15KoEizI5JtaDigJF5v4wvQA93hgr8XXGCHPb+my7PJTMPMFreeXybO+z55IcAVGF9tUlADyj59jQTylGOSjrUbkrjW7ySvJM8gOWQ0cqNgnccSbb+2Jz\/BtcSOt40t0X2ReooFwYU95By49WUmM\/U10e5Y0kgxN1yxh5Qe\/GapDwJdfpzTPrTchiPAruT9ECSKpmrq6+iLsJVnB65\/VVJli3HdWFVxA\/LR5mnr90\/GsZyF+tV4Yg6yibnrEKVV4HNyz2uTV60j9U4jztprBFZuf9i6GSRjqqbstb0AcHw3TirP7oIVXasyrUo00lZYUmraOVVIO0Z5rwjpYfIXppgty9ar8Fdm4EOrvM0\/QCXKbMENMu6JAnOnbuNLv7Z9COWwak1EA\/8pSijm9yKn\/wKGFJcjtBC+XEOC5LbuuNvpoxqoSOuohwbCldXQsuoees\/wb0z\/e2VrwVK+YbPm1VDzZcauBKhAIND+YW3ujiMnPI\/flCgWelyLqMnpNVv8\/yyLohMZ+CPUiiqivIw0Nqyj\/y430SRcIln0weH6JMI5+TBRBsqvdDU6zbJURAor7ypwVH2J0ZTCm+WmL93XgPYSLBEOYOskc2g4SQmr7LeKsdRvarYmPR6oi886A20VSOy4pziCOkMaj5yR3qzntgJXNd93YxcQ1hlimVoUEkDpdHgp6nSwh0udxF+qov+v38YFrO1jVt\/9HUyitmi7MToQOXwuode4eCV03a6loP9zFz7\/fCzscnVsXk+FUOEc4y01EBP9oHjCBDMRteoqWFCeMCKuJwN9DNv\/BwiEAV\/gdtAE3w2OWzWs487s8ChTRSY2HMAUxOKqSZrLxeVZwrWfQUvQRePDGMYgPqsEHrPcZX1KyMqnxMTaYYLmCovGiHDaF8H3ixIg8s5lCFxkA+h+XKGUCsHCgfBqM9wL2MaO\/7x0QnPz1Mr6GW40ZVVhglKjUeYnuGX1GXBm1f\/dTCdcRZyJ\/rZxO3ojkoq1BinX4JTGYD8H7utVmxeSDwBTs0ZIF9Jf6j9gK4nPfCUKYbV0Nzu4PJGzOb71HR+03NuUZoWNKrtb1so4gJmTa8ZZRglynK8UMzIYgvX9zPieaEwETlEG0H9Frx3BWt7jJB\/9opcSMzLsmCwhOiYYFPmWJTIBSadvD80io2S2ZOc+HFjVU8OoK+tFFQ52EGadzNmDNb62Lm9xUWOFqmqZriV\/6E6OWA05Ftr\/c5vuZzazWuXwFiBpSb9QZcU9D1+ZXjOtopiK3e4qValPIgoo+b5p3SUZELyBgjOiY5wk7pXyK6z1xP+3D8ARqIoSDbfBSZWvcVV6IcoTGOUqU8XJgglc\/S\/lNN6GjU\/ShaK68Jhaz0K6omAvJIbI\/oABHm+QJ+IfF\/Q6zGf\/r94dIkDfQZdmLNDYVV5f9w7TnxY\/S6gOUHa1veTFRp2uKH4NWiUYoM1joSkUrMFMsfeXSwLQZ5Q1jSputl0AFW+GGlYHVZU5Hn3vN59auQn69SpsaJ20jExyfFZtRVle6k1YdWxR4eDP6lLizF23+Jsy08ybcUPEuy6E\/b4lpx+hX1VfZebU6sRdcpJq33OZQ\/O6nO0cPjBBaSB19aLi83ZqMFrLPu7nUCwAP0a+4WnOHsf8gD1rylt5plm07Cr3e0b1BmQPJynSADVAJl5RpfsfQl1BMg8WuZtO5mx+AJZaby5ledtz7z2SA\/8mTTDfLjFaP\/LO1i7Ngu1EI8Yow8mrX+cFlUf2NidK12JyEXetPy8Q2Njvbzw2Pf+jS2Zv22Deaj\/qCYTFFiXxicU31Ewa7s0iVOh1DzuwRbIZ5e3u0TwnjMiBlkv9BS7GrbePdYZGXs3eSmAwMM+6Okd5Wv5JGWCEmewfRWhdu+l8wJGiiNmXc+IEoP5zarK1tmaI6H139U06hY4I3fGSYZ54eaykvQTS8c61M8ekrwyPYrppBftIQgHb5tngCiYHsrKeO78E\/qXusK0kxEXmxSiHmFYpxApV24YT\/oZMLlKvcPR1OMJFYaqMVggmLfXmp0xK4cyRLLVb9qoKzSnoNLR\/8lcA8xt8MBWbLzc61J3RKxJAH6XAgq0+5Zb+pC3ZHQwxXOu1lspt8dkiMiJsA0AIwUNIZRd2K3AiJn9XJ1m3B8Bh59lCt+g+n0RXmVT4iA5PYNOutuHhp114AeX78y3pXeN4moyBi8tTEsCNM5Hj6BoVngu9R8rCocgIwpehmbq1\/Zql8Lb0cSrAufM3vJYv5UWJlTJ8sLS+TscHYbeE\/RudH71VEBPkmDqgHNSx2QOItSMlsCgO3ggCKqYcLH3QB6PZRSXzLR6vvkwUqTV6AKGBa8dOCxiokq+ZFwFWq5u4+NamFe+77f5ZgDgopMaMtJjp7bUNRTSqIoLxJUBSJBo1xecFuykSQcgR+uBtfXD0VjQFeli5MFVJ+sa86TzyQS4zJtMRdUXyOp5+B2MbMlzYruYLtjraB+lgOiJ9vj6WQ3EWB74oQSxlK5lbIEnLHR4IpoWeH287GrrRfyoodDPbbXP0FzCfVPgZFn6xAo8Jw2AfUO454\/VM4yZfp\/O4JQtpUt1G4ywbUX8omr5Wih\/BqwIOdmCG4SXEs4nArGp2ys\/T3Uvt2Mlgaljcebhs+ZEltzSOwJn3RNS518lpke9Ye46zD6i+oY0X\/Z4z5bp0BTKIpSNx1Dq3AYf63+HwkCOwKKmyMi0\/rUIahlSYrVocuM0el6\/UKgufmmBDD2BLukdCqGvf4On7cDTgS8742HhNaBp\/XDbPXReuYx4HOdGvukAfLAl43gIUjSJ2aMMb4W2\/83TOKjukHjB2n5bIC9jI7BO+WgFcbgyLC+PoxLZ4e2G1fTR1gF8OromyHD8hJ41\/j78ezHSk+vzeqLKIoaEaETtMLZx3NUT5FkMb7ffYTAd\/kW+8TKr3ZifaRw9LIb2cy0YLqMp1uosmrDeR5XqKoY3RGO5WnMA4vJjB3QfOZUja4aL10YJlXBxIIFTGvrNFIj\/C4BHXgiV7HyBPbZNYJsHhC78UTGE6Y\/u4eif+fJSjmJxKygFefAl7bGB\/qnSteIyRhzOfZfZIN6npWbvjAtSJ+bnWMUtlw921KZeXkDKxCNN5gCbUb4sHlybj\/R5kgL+cemeIlTftC\/+LiJPU0LHq9tyJYP\/FWexI5xO7M+7VXFpbIZgFOFQPy5VXYzZQSUxRddAGefRb1r6vzqdTGf9waXst\/Kk20+yD691bMjOYlAsmiB50ubfE2ySlGPZQWg9IsYzEqJ1V0YAxEEM13KdB6z6s5pgsFgcCpYnjSIHJKqv8NwxQuT7ysfzacrmi3fOlnGnjzhCRVbTGNp0wqVnRKaruvWU+VgCtfoLSIBcKuQHbUtYYkM4D+Q5Y3UIm8fZqCp8mYeMFmVQ+78pn7MqPnHChOTLOAc\/TAYnq+Psg\/3cSpcrx2U4hA5FoOvegrxyvVh6GD8n2vImekPWV9\/pnksTMRGifPlC94wb9GS\/3EItrcDsV58ZpaEUQR1vY44j01Tkn0gvXsyoO1D6yMrV\/A3ukWP6v36NlbSt8FpC9Ir2KbTN\/p7qrQVRnlF+cILyp8SZ+f7RZbf4hWlnAESfhDJ3toTb791CS75OSUE4+rjwTbisbhSp7c4xLZMmu9ohIkOOJfuzzjwI+HoY1TLnA4Q2iuRUESWuMqMOY6iK+eoPkNyzIUdOi0Dar6JNTuoqC2Tion2VkjSxtnDym2ym4aOUbRdB95BiSx3AgI=","iv":"55290f24e614f7e8673cd2bb18b929e2","s":"0e795858eea35402"}