Younger generations are much more concerned with sustainability than previous generations have been, and it is time for luxury to address their needs wholeheartedly. Image courtesy of Gucci
Why luxury brands must radically rethink sustainability
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Retail | No 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","iv":"3bfd20001cf955db76542c36e789e2af","s":"c58d3484db516133"}