How can luxury brands like Audi create a more genuine connection with consumers in 2023? Image credit: Shutterstock
Why luxury brands must think differently in 2023
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No 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","iv":"3e21ddd4206702c62ccb014b41140799","s":"61d88dfd1a64f1c0"}