How can luxury brands like Audi create a more genuine connection with consumers in 2023? Image credit: Shutterstock
Why luxury brands must think differently in 2023
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
How can luxury brands like Audi create a more genuine connection with consumers in 2023? Image credit: Shutterstock
{"ct":"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","iv":"e071c2c6a90ed3183d0c171fa0b221b6","s":"0db2aeb54ac1dfc4"}