How can luxury brands like Audi create a more genuine connection with consumers in 2023? Image credit: Shutterstock Why luxury brands must think differently in 2023
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
How can luxury brands like Audi create a more genuine connection with consumers in 2023? Image credit: Shutterstock 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","iv":"16c25d6b3d2553d9c09e7fe11439cd5b","s":"ea5b920d456b770f"}