
Why luxury brands must think differently in 2023
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
{"ct":"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","iv":"21c1ad09d146248f2a915e7fa97255cd","s":"3cccec5e45b6f472"}