How can luxury brands like Audi create a more genuine connection with consumers in 2023? Image credit: Shutterstock
Why luxury brands must think differently in 2023
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No 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","iv":"8a92be2723ec69d8b53cdade43f54001","s":"7740598f6a2081de"}