How can luxury brands like Audi create a more genuine connection with consumers in 2023? Image credit: Shutterstock Why luxury brands must think differently in 2023
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
How can luxury brands like Audi create a more genuine connection with consumers in 2023? Image credit: Shutterstock 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","iv":"889c8e02f71f0f806e0b6c1b755e4672","s":"17df9181a7def204"}