How can luxury brands like Audi create a more genuine connection with consumers in 2023? Image credit: Shutterstock Why luxury brands must think differently in 2023
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
How can luxury brands like Audi create a more genuine connection with consumers in 2023? Image credit: Shutterstock 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","iv":"a77b4ab8e58e31f0365c0ae0598d17dd","s":"0aa36f64f51945ac"}