Katharine Biggs is marketing manager at parcelLab
Why luxury brands need to get personal with today’s digital natives
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Internet,Marketing,News,Opinion,Research,Retail | No 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","iv":"cfb153dac7ad7ab0d1385a2101d1354e","s":"5533644e1e86c8e9"}