Why luxury brands need to get personal with today’s digital natives
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Internet,Marketing,News,Opinion,Research,Retail | No 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","iv":"54db0ea273266bc1d30ab7d9f89f751e","s":"5228586ba2fb5f64"}
Katharine Biggs is marketing manager at parcelLab