Why luxury brands need to get personal with today’s digital natives
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Internet,Marketing,News,Opinion,Research,Retail | No 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","iv":"0bc6bb8ce7b81c2034ab9b853bd86e0e","s":"08ec341b9f4f1dab"}
Katharine Biggs is marketing manager at parcelLab