Why luxury brands need to get personal with today’s digital natives
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Internet,Marketing,News,Opinion,Research,Retail | No 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","iv":"0e7117dfe017c4ac0e4c10729626962f","s":"a8beccacdb8f1a7f"}
Katharine Biggs is marketing manager at parcelLab