Why luxury brands need to get personal with today’s digital natives
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Internet,Marketing,News,Opinion,Research,Retail | No 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cpVgNHdVB\/KQZrqlfZPSLXM44ahrvpZe98BTXHC4vg2YaUdyT5U7nqjAjgm65JAMjoeU+3S+Y+GPas++WgBuZ2xP5+kyUPe6If3D053HCGxRbVN2Uq7EonC7a60dJkfU2krAyPTf4K5HnyEuWT5Ty19R\/c664\/87UwaU5AtZCdnKjFKiJc3X4wx\/1I7SKBdVpLAwG5ie7BlEyHAW5ENGpxKQ002PhF39ygSsGrx0XTcVxf0qs80ZfnXB9Yk7LK4Z2v3z31HlWxntsH\/dI4V1mCPCBLjkRIKeDNtd7\/45\/EQHB9+JaJUZxiw2s9Lwq2ws0s1hldtUYXAwKwAxxO9OuxhKjdPS9a3N\/Ok49SLzWY2G5+K2utT\/XSNtMr2942AdkaW4X4YpEctQcvRNbH5WCfoT3VbBfeWn\/DBnHzxYbQTP9k\/H\/JDBLdQHWrqnxHgG2WF+yJZoPhj0XhujfJ2t+3cOD\/wb+EZNoazZsT18v4e+1UQsRBECTqHcbyjJyHLtLj7q0tbp\/qzQWQZ6jYzu3HijSCNiZLAhblO2LdNcpB\/1zJzEp6ms\/kUp+nUb6MZ5Tig3tNMFvumtfg1qfZPDyC4qAzPrSdFsFOFzqKdrQlJypCu25SpzPbNgFjElZWYrB4PMn\/\/l5hGF7aznk1jUG6ldhHhafOlC9+KDvfFufHEkIZM8Pjpe0n0G2CFkV0QG8uaijiZTmZK\/NtBEsRGGUxq\/iss4sVXfSt21agUha4UI7sAC+deblbSnKpc7bvyJQlR8aqoteETb1yvK+D6aVh3gWbpaLRrNgQoBRaeFP+\/9N\/kib4BMLXB6WQ1U3x47qe2J5yE2c6xweFFbG8aEfKTJaC5dMkF7RNw5pQREkHCjP\/ybNnpFjG5allDwgAYlyUh1yshqeB\/A5bG8qn2DWhRINkuEVtHAeSRBR+N5gZXPqXmTVpaBXK8bpZja1f3JvxdqMRyA63oCgDlG7aLb1c+hqWLkWFbOXjpLmP9DYE12pJwTzlq9crbHYatLF\/wdT3np1+tIyog9u5CZWZ1R5RvAoPefR6K\/cYzHefNjPyuBeXPYtrlahRmHQdCi3gZZsrVJaPcZTfcZFJ6BVyKiVZZGGJQf5uQ08UTsB2XSaSzwUHBDMdoy30V4oIOWQra8RdocwjnfCGUlMkBUTWl4SSjaYy3sQYK\/xQTAJamMMi3mHTvSOJAPvStOMpIqJavtJ39C3RxtMSDWd6xLxlS\/X97MyHxJCf9Qg6u+5FUziKwlGeH6MIXrbXzb5c9ocTSCBflYX9aJVejMk+uBlbHtT\/kkRbQn9Sfwr9gghVwIg8Jt9tX2phHvug9z3VynTKa6rS4iuOxaeVwV\/XhuPIeYbh2CiR9usB33zpCrsw5viDGOwkCBVhsUuxVkfpzJHsOpZzpqeUmtPKswdt+3BZauhc67OCGtdob\/tm5Xw3Vz3o\/cKXxX+Z2gBE6fFWv2o8aiCZHj8UstmpPzfqbCWZPbd9jf0pkbTEbs9TIpOB5cvhRwHJgf7qQInN4T0Nm4SvLlbYId9mRcy2ns3Ud4MZ3rOJfup3NOkfeIFsFescf6a2b56m2TFrwAkzHo\/bEM15Ix318ua91tNsPT+qLQmTgzZ7A8o6RkSQvrf861oR0uOBuJI2\/QYs5V\/DvGCU1fM0bARMCUolE1yZeoLV15H2oUAkDs8UN8pM\/ZJjjOBife81tI1+HO1Dz3isCN5xNTbWy3zJA6TRVfTuLCCQrVurKPNM96Qun5VI8VtCShXPZme5zkT3asoWsvmmOpAwR0vfGCPOg5s\/fLX1pV7TqON+SvDk3un7huTLezcGfjcz+yjuT6lduoqCSL9yoy3Pq0Lfpn7whmNXI53o97GF9QQPNAL2vUEi4j8lFt7HzqHAKfirw7XoT7OEwTRmBI+dxpRvR4cLZBsVIWVs4wvOnwGRW5wbyzXipApU\/oEP5Mv7joA4PScGbCOK60Rf7tg4FhjzS0Kw1iYiSC3xjEWEn57bFchAKw\/YfYUI+RaeBff1L9gTyN\/n4nyOuhzmNBL4frzADvmA3aRreIdtiDTtxOBjE\/Ez29G\/ov48Xt7cS7sjettZNYr4otvpG++AwStsReU8hBxBWFRE7ruvxXJxSAuISctwjS5u1k1q18ouyfJ5uVUXuPJ6Hve+\/EDvb\/cHqM+OahIDzjQ40MQm75emhgVbK+NuzaBkEGSm+nSP02nfQtPCGNpE07DgQUOkD3rLSgGQJlsa77dr0YhbigxyDNKZMHBgo3Nio2eSe\/n+Q4oeFpiOKU9BV4\/vv\/7seC2ZyeVIBMlHJFlLjhpfL858ARAijnBVzsCm\/nzWcz+lmXq1yVc5WEwfzNJHEq7i8VUb+Jf623b\/XmvtlFEjceyhcg+ua9ulKBpjlobCY6G4TbBqpsTlSJDjtGJSe0aE59kxaZ0IXTX9wh4ziU9oPyKzX6do+JfUd4Vu\/rIkT+GH4FV\/piFtMjLlsnWyj1bJcFl89LLhsiWJASnBdv43P9XI502gwyYHSeBwf5+KBgU9QQTgWsCjt6YU21y+fIkJx26bIwnWSUUwIE+9vKCxmFgHGl3NFAvdLhAbQPsL\/u+QqmKhozyTpllakDWZbG+g8DfxvO\/A80DwLPwqbVmgVnuZXbxcJpYCb4xRXgfIFdgKhkpY3JZr1jB1HnZ0ZkfAOiA69rB03r7v5SnGxxWxXq+jKlFajoQdnreWtimdRbi\/pYF3loekCDc5BTYUHX2PPBHh9mW0G2nNYQo5YIQ1PRVGuJxOX67jSu4kidgIxIgU0ppkxUL\/7VWte5wOloGFsIkdIrbyrup0IQtdQm+iuTzVbRzqpbTPsMcukOxDxdU1wdewYj6esRd2\/L1qvRsrluv5\/hIC3Gsu5\/ePt1hz0AOBWhJrsJIK5DBtEDoMzbO2bFEhuLf9wJ5WcHA5pXELsfcIggEez27T8VjwxVDw8EFjuwPV00yxfDH80xw4OVCI2TjS8SS9UFDJSIyETdayOriLl2fB+6ZjWdRDjU8vPxS2wJc5XxkRpBfz3T82xR9jLNC9oQwxUQ9HxtzynjS7utguhDsESYjGwbBmrKSshStd2nW4UDJfWI5AAYSPe7iHiT\/L+DUypnoWCxfQpg==","iv":"0b28c98b2f4dbc6da91f56c3b5f3f8b1","s":"a2c81bc6819cb966"}
Katharine Biggs is marketing manager at parcelLab