Why luxury brands need to get personal with today’s digital natives
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Internet,Marketing,News,Opinion,Research,Retail | No 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","iv":"3d615c23b24112f0a1719834284539cd","s":"97217dcb0915ff35"}
Katharine Biggs is marketing manager at parcelLab