Why luxury brands need to get personal with today’s digital natives
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Internet,Marketing,News,Opinion,Research,Retail | No 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","iv":"ea1e49d992ff7b8bee4967d46cbb6114","s":"08cdc1843c993f34"}
Katharine Biggs is marketing manager at parcelLab