Why luxury brands need to get personal with today’s digital natives
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Internet,Marketing,News,Opinion,Research,Retail | No 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","iv":"6ebdade26eccce38e890b76908aa2671","s":"4dc1bbbbca66f174"}
Katharine Biggs is marketing manager at parcelLab