Why luxury brands need to get personal with today’s digital natives
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Internet,Marketing,News,Opinion,Research,Retail | No 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","iv":"88805f16394c0733c184222e2a38023c","s":"62b6af5bac4e8f60"}
Katharine Biggs is marketing manager at parcelLab