Katharine Biggs is marketing manager at parcelLab
Why luxury brands need to get personal with today’s digital natives
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Internet,Marketing,News,Opinion,Research,Retail | No 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h3rMX0f41sqD0hq5MYXI9\/0Ez+ywwDwxfRYAiqT3DdvlDHS1i16uw4turkBJDJLc3TJtzW93ZzsLef+r\/AXYBw7LAkIP0skNi5b\/wGJM5Tz8E\/UWmP3G1LOn+2LA8SjGRSoxJcVHrYo4Y005AFzwu\/6R5AiPa0\/OcjqltxVTcm7z9IEeJQn9XC4gukk5\/JosyW5cC3MJJ4PXgTMO1aMYGvAQGuzSYgpVz7mx4wIjbItviwHu8jbAiAmymJg\/bEIfYBGmIXFsV5gr2+Nj4eGT2kiNYcZipBR5BfXJQTQCYiRhYFTyq\/rz33U+Z1O8kEqJLE\/oGUibPZQIF4iuCXyu5UfXbh8Eg\/13Xrzj5Dttdt+EX2yXworPU28oMsGzOOmalD\/DAGOsM9P5BfH6XywfW63WGPHOZq63erLyz8zftB6OybhDVMubCPexwQCnBvlhbusv4X8nAhaI1QECqux3zaF7BQntgMh68B6yJxTIsHI\/hJqwdEYCzGKiHr29IYJzww7Eqw8tddTQanayhfWrDCvRkHqwOAyO6gh3mFBVMdmCVMbjDuQhNfVqyr4gvqmFsXAAvGpUt+mu\/MgwhjsG7NpUH+dqI5NjAs59PJMi32j7JA7hMXA1YgPPo6HrfaZFi6KiSjl\/WBXR51YYxALJhQEO92OG3zRVnPvY1AYHOBuvexj8ht7sGy8kolMVEskCZOQOfVIoRKnoEQF7FrnzT6qR3z0rjymQDQm6sny1kowSv0gPSkJ2iOIqFcOGzrT6MMVwnNiRZuPXIqN90CeO62HqZs0i8wV5LS1T8KOAEnqGnSv9RTm9\/bDYrGDK2MJiuTMnWQR\/yCSyXCYrUkcMMQIT9gUgjw32bymawtnwio72PsjkwX54ZZF6HaZVSTCg3R0hwhGtHGGF1A6g9gIWDy1ac0O73AW2vRVG06XwG9aSwLq9c0mrIR6uvMICs0cXMxjsQQVWbHjWmvZN+INk9NK9IgVwq5EqjZTORyDWZ7HiEPci9HOkhuBNHuXX94e6vWqrSGdYd9XK93dENFYwhUcwH3O+Gj27uXkXPDnHG0md64+vlUXQJ7jMjotqKN8daEEWSuTmFYSc7MTxwURQzWC6STqZYZlStubHZWJrsBMusRPeB3Gu9BpMjbsoW8YRWUYk\/61fhIz\/ugNk3BDS8sjnar6oBJc5wpZSiz9kqKjtUbq1uCSiF6QqjqcxXO\/6RJgI+amQPd65D2eNywFwYCkHedVg0MJ1WL\/qtPbwNARoj7DnGkOquIkqJfgkwuM96Kpuh5zDiZLsmqqqyqj4sFmwMmG1VpleAfnKLpL3J+KhTSeMVz0FZMM8alXp9w1j1TZj9XKd0oOeREdSIYObvbXaOxD9B2oEQEiYY1RsocVoqMXR5qgPdSCyt0R3g\/KOw1OEIwxYmyKMDiXBkcJA79SChOWLRzBB\/STUoj\/1OGrPMips2catmsz99P6TGD8b\/dUj4pDmduWmNk3+x3Ly9OSnpYPyJyfbAnRPzeQ+sttbyxVycI0athGAKj\/WAx\/zEX2Q\/I\/NCUEMm+CcNw6cghfxb+cs4S8P5KkOYXWXdKkr5iw4buy3O\/g1GSpp\/Dtt7fm\/HY2RUwB4B\/zqI\/xW6Oq10s5P0fXvSMbj9eHGuT+5Ci3Eil78\/ElNax4gWjMWDWiRDLV4SdwLWL2p8CugkhIobA7XznOQCgYkoxQ83WPeRxB1P+hSnYD0K7ELy\/vALqp+EXKo0FOFJPs7buJe+boeMfEghm9XOQscogDQB7IQkiQhCqph2+eyd9SojR7ZLzSlcac36QUkBs2C5xv73ekCatmPXaxdvpLlrn3EW5DaYDBLcM9SmYV179dcgUOBttVvVOmOKkftRrFCB7tT3FUV7WGRH90u0wfzPrVdeJCMX97x0fq6HPVJAg7i+97i9hV5lHocK2SFcoPuBbDdBNrQ6rmSXZopFTjtUR\/L3cX6uiX1w5E6byJmSLF0IgM8SnRuo9PGmD6mZXoZSYDgrFFMb0Mqbp3yUG2hVYSzZYPjhEratuS42mAtEF88zGsNQtTw4+2zEvLjtN5mnCBwBVrGXE1aimmprr3OZQ+9FK+9eoq2LnBxzd5ZYyNQ5ojXOBm79QuBD7uXJCJcc\/iISRaqHO+ZN0OZgBH9NvFblkG+WrX1KTBl2pMLQi+TDOzaX\/mzoavdWONDm+vrkgsSXqjw3stxNVlXExX1fg55\/QrVr62Jgs+turBADgaGu+L4Llm1eIFSiv40dF7OIJv8aZEKYtPAGBNfvLFMPWSoVG+WtucY0umhXHF+0EGV+NhS+ASVObmzosV7LS0Vuxxp0XcE43WcwbAcypf5UZFtYSOD+6bkVhzQHWxbMvNX\/OwwMW5Sez8s\/29fxi9xvq3L\/lNDTS2MqtGFcO5kLq5adSmA5WZPgmeIpa8arLfsFIDSZa+ti+ZwDKxf1Za4cDxixXrqIRIB4kZYllNnba3vH681vI9N\/bCXFs+UNKfqo+mXr10XMygBbqdsO\/HPOyt735nBHKKsOn4gnO7dbzsXUnkTdXANmJmaQGC9hruyeadmjKYEKhQAUE\/lBdFVNZS4keuvrstUcljgzu5UjgT0q0aQkURYtKp9AfT6w54mS+2IfR6dmsIaPW6DF\/zxSxTTOMwmLI+y\/OHx+xQie8uzJoI1B+8fh\/hnMZqzPqQUyp\/WOGcMB7bn7X2klv9qFJnm69y9HTEygYlCxJx\/maO8Y5zwgH1heYAEWbmc9qnP1ybF+dX3aN85HEBJMNJo7t8W6m2tWXYYQszjJt+Z10sOWod3kys1vyYMwXNWC65KEiupV2cvXfcW+zIo7luPCgR9OXiaWLQ55qSfNEyGpEIYOHH+mnv0lv20i3jjhsMcwogadTV55+kGUljOczRtXJN+YBOwioGurXKP8OtC3PsumOAz7UsYyy3V6pqVYXjFeCClFTpoQOhKc3kqUttyyuVhB0F5KpmdAV+izi5P6a72+8qd1pXQAadwIEPi3JtqZgs9xI3kqFvJts2G1pFnWjpr7+ouqQLmPQmYdYW24jfNTrwVJEjr6VuszcHYNJLdrkWOrwiI2pphRkexr+QgR9TuyZNTmC6GfgRX9pyaxTWfpw==","iv":"aedb2ea469cefe180237dad0e7e118aa","s":"bc8471b530726b27"}