Katharine Biggs is marketing manager at parcelLab
Why luxury brands need to get personal with today’s digital natives
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Internet,Marketing,News,Opinion,Research,Retail | No 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","iv":"5fc3c5395ec2a3486b925e03a606f333","s":"4aed4d8dfd8fa07d"}