Why luxury brands need to get personal with today’s digital natives
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Internet,Marketing,News,Opinion,Research,Retail | No 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ChnUz3BapGJX+0vPhNQiF\/y2+xDyML4dKq0aZZF4CrrE3xNVlm8VzTATVNAUXieMmmdllcyX4J04HK7EvbjxQxQbUjJjxBPG6ZTWg4MBCeTOt6ltQnhdDZKNUUJ055H2W6Iy1XXKaniCcScbwVrwXcelhzJu0cg1fiTt2vy\/r5h0TNh4bPhY+9HRM1mkP2UKvLfRwjFOzSbgH+cyfQyvFbU2e9sri8xW2unixGrUqweTk83QRUo77xHSDQI5E7F3jkve3ewvQEDevwRoUTxf7mwfLePP8FwdWgP7YUDDlyiAb\/oU2uUkpXgd8aZ2IyLbzj1KBBoUtBDn6E8MvgWUpL4WdbDLjPECunzMXEIDuDElkMks4LOS8WF1uNtje\/17hK6IjTsEhSsZNqb1UeTeTAPCr5CUCCJ8NWy7CWG82WOxkNfS8OiRCFkkPIfYff24ARSR\/bVaFRqzcJIUldgcJEOsK4NMVBBtvBkEXexBJweD7\/SZT43tvRjknRNIACzUvuDsHrpCPm94RVu56Ii\/S1Zgxd6q9eBk6TjKgOHOfSo8QySpwm4RJNivdZgqD0LeANG5UWySwBVxyhjVKz\/SrVeC5KBoYubq02NPRDaUmpcN8gUD7+rcoUqUWALozSFJxHr0JLpNT1KBI0IqSgUTHUpM8+fe7MP1t192V95ChLyUEsCtEsD5HYS+DOuY8tjFPJulCp\/baa1iklk3CsjVoHeOn6XYQHeeQGcESg1eD2eKraGCSPOlxDwSYIB1RPvDJflyka6nHdPaODBG2px0BCxB+vVNC8v45lR4XSsas9n8Ps2trDCPbfuJFkpYDBKwL92yws9BH0fhTUwVCdNizvcjuchPlsIBXYXJLtW2hmhfMyzRoqbCqT3D2fkZzYOnuxdVQe5zFukhk+Im9PbADsY2n4qVrUE9zri6eH3p\/vSiUqE1eRqqJB1Zal4I+6Ze8iLjjUnOT2SWvSCfDV9CJfz208lWojfTTLI0wBYiMxh\/cocUCSQnDubdFkilUV3TgzX2\/p4UEcdUnjt+l5Cwr+lHZVf+fiZNQAyFpX33zuRWvKIBzDEkev5MK0BybEklWuu5RIN++7udBgMFprdO4KJ+pACBA+aG0ANmwkJ6PmQ\/fF62JgUIh+kD27\/6BUtFXeCWnx0Qvrjucj2TDxemxoBvbk1kjT6yKbPZe9O+dp2pcqJpMSCHD3jyzSAE\/7QlqcRySQRhD3tatsshgDJBtAQsIO+B\/GyuN7aIJegKHkMA7z6\/h3fmPgKrBBkHfMcep7gI9vWbIxYAWIWIxnpRjBvP3z6SPj7UTt1kHbeYNHfUyyC6EIXli3xSf3evCj2lZS70U3ek2b5D+IvWvIMIKMBgleU6+IYXrYdLtWvwJeNujm4RTmIAcUl1HJYLQwqx6kMqnpmFHQI3\/fVGrtawzmDJlKOIaznAFx2esGDdmjLKE+FGPc+mhsVkz66FzgEu6nn0M+qs3trcYVV2+1TyaWRssaLH8JDGZsVbpJ71U5akXKoiKzdYj3Gn5jAJGL2SUJfwc90aqqzz+nGptjLik3jXVsRZr6qwj23suemJa9d50yg0Xxubnu2918nIxIs5NnBGRHI33nbmrJWSpql22EJcX9MlcuxAAR\/8PeXXp38W7FJJktU0Rsc7mkwpGXtZ+zOwX0BW1WXh\/bI9\/pIrvewAV1FJpAU55DdgpARo8Ecyqnt+XI5r+5saXlcR1AJQItkFlljsyWv8HQzIfKjJAlrOb+zbK3ZvA0zCYOaqDpqfMZeOAqnJ3Q6EPDaXFer7RrqP9RZR1yxmP8nFjNleX0j2n46mqoo27odEQPJEUzUXUhugaF8YB\/pKdd\/LHlBZSpnE0pfagFU9qmBGDNnutJJLp2KsR+cO8BTCHIciPvSJGizDLKKEd+eM2p6yzzE+k0JbnJoH0S+j0ap3VZsDBv+ChcidNzDJNlYcWnZ3NgoG\/ZftD6wdmoJgP9Up9pbuSkFLelK8v8MPSzR5BSx2TChdl1epyHp5rFyst8SbLv9dKIpII5\/MfnL6cpAFjdCZYpmYmIXyYlk9eV34cX2vlZN6SwVe9lHVdF8pHzMe66xOSuihg+hV+UUI9O9So9WbWP5Oe+PVcgUt+S6ZKVfsw+5qowJ0swvrOsrHXjrExrNnM1vwjuOseNVpKHCtntlUoF0s5oeEILxfO+IJihVMuGMLwt7QvbL6r+2+u9tZ9VPka7sN0BcwNucgvjWo8UHARBzFodl05a1ZRqI2QmgNWSvR6hZPawC\/xpZGpu+ba8draBkuYTpZZvg7hj0GTWDlmpSbw2aKAR5aD+XKSFqGRqQVgXAIxhU7C7UNwoMk5lAiyBodGkwzjN52RzfVEjtU1unp4lJJuHT\/LzMlinZCnNe5VkaLtM5wVQc6L3zxAE9O+PrlfQXdkbCV3R5VN1toSV0hoch0r1ff9vRWcNBaWqUCwfuxyk\/bBOFDrIOP8NfkIEtSjtHzLUd39R6YI60lhEmAn\/AwXKgbPKY5vB4ExuWMWuj30u40dEdvYzl7x2gS5ja\/rg659\/cizGLUQ6AcksUXz2v7vTDwC4Sc6xzO7gQPcJexyZcd258eddYJXD9PwBjhjzRuA7gGGltBZzncCEZscPnKnyUP39+6fPclML7Inv7eDgJ4So3N3dBwyIcxJKaoOhdN3HJ9lFqDhxYspPBUyzDWDNC5wL3RGknqEYoK7TlvKFZS5+soOBvbDBKlmMdNBGU8qahR5D4R8DVEcYdPJPd5saB+BF8Cp6IrpY9KVumKrKDDZSzafc2qwiPVOvBoHb3vDovF1Ri2tQ1y3xqG9Bs9MYKW2NvO\/QKsoFSRfaPCdDkS+kvNf7FkmiZ2E\/VZzscGvS2UvEKKVrJ5XKkHPIACkVSE1UC7wm9zJABewB+xTTZfco\/heF+IlBq9yKyZuPxiC7bptZjY53ONwjGUT6TMizb7ao0AOj54eaT1D0yYeAZZnuCVaCIda33JzE3CxJSBYoRmiMEXI2D8cruowDuIdnvNJrLMwEzOcIIyNpNDs2Uz3Q\/z7ziDr0aTR+mhcbxbdJX\/nOzd2QFkOqDN13UJB477HYNibSDSJAwsGb8Q==","iv":"b2470d42f14036154a2231f097881d40","s":"60c154f81f7ac9b5"}
Katharine Biggs is marketing manager at parcelLab