Why luxury brands need to get personal with today’s digital natives
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Internet,Marketing,News,Opinion,Research,Retail | No 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","iv":"e3d0358df0a1e84f385778a28d86d7d5","s":"301f4754178c7280"}
Katharine Biggs is marketing manager at parcelLab