Why luxury brands need to get personal with today’s digital natives
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Internet,Marketing,News,Opinion,Research,Retail | No 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","iv":"e9f0cd63ee188716f5bd5ee98d00c087","s":"1a069b73bf62a17e"}