Katharine Biggs is marketing manager at parcelLab
Why luxury brands need to get personal with today’s digital natives
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Internet,Marketing,News,Opinion,Research,Retail | No 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","iv":"17401eeedc9d3a5bf94e890f57865ad9","s":"f7e0e4417eaabea6"}