Why luxury brands need to get personal with today’s digital natives
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Internet,Marketing,News,Opinion,Research,Retail | No Comments{"ct":"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","iv":"a9420e302419bc74a1cd288498739c7e","s":"1f6de61090256568"}