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Why luxury brands need to think like media platforms
Posted By
a Luxury Daily columnist
On
April 30, 2021 @ 3:45 am
In Featured,Industry sectors,Marketing,Media/publishing |
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The involvement of director Gus Van Sant burnished the film credentials of GucciFest. Image courtesy of Gucci
By
Avery Booker
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","iv":"e5ab66a70cddcfc203c78c1332c53827","s":"7bb573794e1b901a"}