- Luxury Daily -
https://www.luxurydaily.com
-
Why luxury brands need to think like media platforms
Posted By
a Luxury Daily columnist
On
April 30, 2021 @ 3:45 am
In Featured,Industry sectors,Marketing,Media/Publishing |
No Comments
The involvement of director Gus Van Sant burnished the film credentials of GucciFest. Image courtesy of Gucci
By
Avery Booker
{"ct":"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","iv":"2d850a435e9074c5b0787d9b6d0f666e","s":"f68f00972901a3a3"}