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Why luxury brands overlook these non-HNWI spenders

Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
Luxury brands have been primarily focused on High Net Worth Individuals (HNWI), but are they missing out on other important segments in China? Image credit: Shutterstock Luxury brands have been primarily focused on High Net Worth Individuals (HNWI), but are they missing out on other important segments in China? Image credit: Shutterstock

 

By Adina-Laura Achim